MTV Hits Hollywood With a Double Dose of Movies and Music as the 2010 'MTV Movie Awards' and 'MTV Video Music Awards' Air Live From Los Angeles

NEW YORK, Feb. 11 /PRNewswire/ -- MTV will provide lights, cameras and plenty of Hollywood action as the network today announced that the 2010 "MTV Movie Awards" and "MTV Video Music Awards" will both air LIVE from Los Angeles this year. As the best and brightest in film and music descend upon Los Angeles, the city will become hotter in more ways than one as MTV delivers more of the unpredictable, one-night-only moments and performances viewers can't wait to see each year. The 19th annual "MTV Movie Awards" will air LIVE on Sunday, June 6th from the Gibson Amphitheatre in Universal City, California and the 27th annual "MTV Video Music Awards" will air LIVE Sunday, September 12th from Los Angeles, CA (venue TBA). 

"The 'Movie Awards' and the 'VMA's consistently deliver some of the most talked about moments on TV.  Making Los Angeles this year's location for both shows gives us the perfect hotbed to create the eclectic mix of artists, stars and commotion which embody MTV events," said Stephen Friedman, General Manager for MTV.  "The success of last year's shows ups the ante on the star power, music and movie madness viewers expect to see and they won't be disappointed."

Emmy® Award winner Mark Burnett returns for the fourth year in a row to executive produce  the 2010 "MTV Movie Awards," where movie megastars will vie for the golden popcorn in award categories as only MTV could create them – including "Best Kiss," "Best Fight" and "Best Comedic Performance." For the second time in "Movie Awards" history, the final 2010 nominees in addition to the winners, will be decided by the MTV fans.

One of the driving forces behind reality television and a true visionary, Mark Burnett has enjoyed a long history of executive producing Emmy® Award-winning television.  Some of Mark Burnett's trademark shows include "Survivor," "The Apprentice," "Are you Smarter Than a 5TH Grader?", "Martha Stewart", "Rock Star," "Contender", "Shark Tank" and his MTV series "Bully Beatdown".  Burnett's entrepreneurial spirit pioneered the success of the reality "unscripted" drama series, garnered skyrocketing ratings and introduced millions worldwide to an entirely new television genre.  He is also credited with revolutionizing product integration on television and creating new multimedia platforms, such as "Gold Rush" for advertisers and online audiences.

Jesse Ignjatovic of Den of Thieves returns for the fourth year in a row to executive produce the "2010 Video Music Awards." Shifting coasts this year, the 27th annual ceremony will feature LA as the backdrop as Ignjatovic and MTV collaborate once more to employ their signature flair for reinvention responsible for the unprecedented and groundbreaking performances from today's most popular artists that have become synonymous with the "VMA's.

Jesse and Den of Thieves, which he launched in 2007, have created a slate of inventive original programming that includes VH1's "The T.O. Show," recently picked up for a second season and "Peak Season" which originally aired on CTV/MTV Canada and will premiere on VH1 this February. Ignjatovic spent many years as Vice President of Music & Talent Development, creating, executive producing shows like the GRAMMY® award winning "MTV Ultimate Mash-Ups" featuring Jay-Z/Linkin Park, J Lo's "Dancelife," Snoop Dogg's "Doggy Fizzle Televizzle," Meet The Barkers," and "MTV Icon." In 2009, Jesse produced British comedian and past VMA's host Russell Brand's first U.S. comedy special, "Russell Brand in New York City," for Comedy Central and this January executive produced "The VH1 Critics Choice Movie Awards." Most recently, he has been tapped to EP the upcoming "CMT Awards" airing this June.

The "2009 MTV Movie Awards" delivered an average audience of 5.3 million viewers on its premiere night, making it the show's most watched telecast in five years. Delivering a 4.8 P12-34 rating, year-to-year gains were seen across the board, with a 133% increase among F18-24 marking the strongest gain. The day of premiere, MTV.com delivered 1.7M unique visitors, a +42% gain vs. the previous year's awards and garnered 3.9M streams, which marked a +59% growth in streams.

The "2009 MTV Video Music Awards" was watched by 26.9 million viewers on its premiere night across MTV, MTV2 and VH1. The "2009 MTV Video Music Awards" was 2009's most watched non-sports cable telecast among P12-34. Delivering a 7.5 P12-34 coverage rating and an average of 9 million total viewers on MTV, the "VMA's marked its largest audience since 2004.  The show attracted 1.7 million unique visitors on MTV.com, including traffic to show pages, flipbooks, video content, and news related to the "Video Music Awards."  This marked 24% increase over 2008's day-of figures, making this the best "VMA" premiere day in MTV.com history. 

Movie and music fanatics can head over to MovieAwards.MTV.com and VMA.MTV.com to watch video of last year's biggest occurrences, get the full list of 2009 show winners and can check out fashion and celebrity commentary from the golden and red carpets.  

The 2010 "MTV Movie Awards" and "MTV Video Music Awards" will be available to a potential viewing audience of more than 1.2 billion people via MTV's global network of 65 channels reaching 641 million households around the world as well as through syndication.  In addition, its convergent programming and content will reach the entire interactive community, via MTV's more than 200 digital media properties around the world.

Mark Burnett serves as Executive Producer for the "2010 MTV Movie Awards." Audrey Morrissey is Executive Producer.  Lee Rolontz is Executive Producer for MTV, Garrett English is Executive In Charge for MTV and Jane Mun serves as Supervising Producer.  For MTV, Wendy Plaut is the Celebrity Talent Executive and Amy Doyle and Joanna Bomberg serve as the Executives In Charge of Music and Talent.

Jesse Ignjatovic/Den of Thieves is the Executive Producer for the "2010 MTV Video Music Awards." Dave Sirulnick is Executive Producer. Garrett English is Co-Executive Producer and Executive In Charge of Production. Amy Doyle is Co-Executive Producer. Joanna Bomberg is Executive in Charge of Music and Talent. Wendy Plaut is Celebrity Talent Executive.

About MTV:

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one rated full-day ad-supported cable network for P12-24. Online, MTV.com averaged 8.5 million monthly unique visitors during the first quarter of 2009 -- up +6% from Q4/2008 and up +6% year-over-year. Total video streams for the first quarter of 2009 increased 21% over the same time period last year. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else.  MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms. Wanna know more?  Come on in... www.mtvpress.com.

About Mark Burnett:

Mark Burnett is a leading executive producer for primetime television, cable and the Internet, and has produced over 1,100 hours of television programming which regularly air in over 70 countries around the world. Burnett has revolutionized television with continuing hits such as "Survivor" (CBS), "The Apprentice" (NBC), the now syndicated "Are You Smarter Than a 5th Grader?" (FOX), which is currently being produced in 55 countries, the daytime syndicated hit "Martha," and the hit series "Shark Tank" (ABC); giving Mark different series on each of the four major networks. Burnett has garnered other current hit cable series in 2009 with "Bully Beatdown" (MTV), "StarMaker" (MTV), and "How'd You Get So Rich" (TV Land).  Burnett started off 2010 with a bang, producing the 36th annual People's Choice Awards (CBS). Since 2001, Burnett shows have garnered a total of 60 Emmy nominations including two wins for best reality series, along with four People's Choice Awards, for favorite reality series. Burnett has been named one of the most influential people in the world by TIME magazine and named TV Guide's most valuable player. He has won BRANDWEEK'S Marketer of the Year Award, The Brandon Tartikoff Legacy Award, and the prestigious ROSE D'OR FRAPA Format Award. In 2007, Burnett was inducted into the Broadcasting and Cable Hall of Fame. In July of 2009, Burnett was honored by the Hollywood Chamber of Commerce with a star on the Hollywood walk of fame. In January of this year, Burnett received the Norman Lear achievement in television award from the Producers Guild of America.

About Den of Thieves:

DEN OF THIEVES (DOT) specializes in the development and production of original content for TV, DVD, the Internet and emerging media platforms. Launched in 2007 by former MTV executive Jesse Ignjatovic and former Island Def Jam executive Evan Prager, DEN OF THIEVES is based in Los Angeles and represented by CAA.  For more information, visit www.thedenofthieves.com.

SOURCE MTV