2014

Mudderella Names Athleta National Apparel Sponsor For 2014 Partnership Aligns Two Like-Minded Women's Fitness Brands for Host of Promotions

BROOKLYN, N.Y., March 18, 2014 /PRNewswire/ -- Mudderella, the company curating outdoor obstacle courses for women by women, announced today a national apparel sponsorship with Athleta, the premium fitness fashion brand for the woman who sees fitness as vital to her life, for its 2014 events. The partnership designates Athleta as the official apparel brand for Mudderella's 2014 events across the U.S., and officially aligns the two like-minded brands with a focus on empowering women to "Own Your Strong."

"We are thrilled to share the news of our relationship with Athleta," said Cristina DeVito, CEO of Mudderella.  "The Mudderella brand is all about empowering women to take pride in their strength inside and out, and Athleta's products bring this ethos to life. We're excited to take both brands to the next level through continued mutual support and promotion."

Through an integrated partnership, Athleta will sponsor Mudderella's signature pre-event Stretch + Strengthen, where participants get warmed up and pumped up for the event, as well as a branded on-site activation.  Athleta will support Mudderella's seven nationwide events through in-store promotions, including pre-event packet pick-up at select locations.  Customers are encouraged to keep an eye out for Mudderella / Athleta social co-promotions and additional opportunities to be shared in the coming months.

"At Athleta, we're inspired every day by our amazing customers, who love to take on new challenges," said Tess Roering, VP of Marketing and Creative for Athleta. "We are thrilled to partner with Mudderella for the 2014 season of events and bring together Athleta's 'Power to the She' campaign with 'Own Your Strong' to help women achieve their personal goals and be their best selves."

Encouraging women to "Own Your Strong," Mudderella inspires participants to test strength, stamina, and willpower by completing a 5-7 mile long course featuring 12-15 obstacles focused on full-body fitness, balance and agility. Mudderella events encourage participants to take on a new challenge and get outside for a high-energy, daylong experience to be shared with like-minded, strong women. Teamwork is essential to completing the course; the events are about people coming together to overcome obstacles and have fun.  Registration is now open for seven Mudderella events nationwide.

For more information or to register for a Mudderella near you visit www.mudderella.com. To follow Mudderella on social media please visit www.Facebook.com/Mudderella and www.Twitter.com/Mudderella.

About Mudderella

Mudderella, LLC was founded in 2013 and is headquartered in Brooklyn, N.Y. Mudderella events are obstacle course challenges that empower women to own their strength, work together, and have fun. Participants are encouraged to "Own Your Strong" as they take on 12-15 obstacles testing balance, strength, agility, endurance, willpower, and overall fitness while encouraging teamwork and fun across a 5-7 mile long course. Mudderella believes in three truths: 1) You are stronger than you think you are, 2) There is more to life than going to the gym, and 3) You deserve an awesome experience. Mudderella is honored to support Futures Without Violence, a national nonprofit that aims to prevent and end domestic violence, once registered participants have the opportunity to raise money for Futures Without Violence through Mudderella. To learn more, visit www.Mudderella.com.

About Athleta

Athleta is the premier fitness fashion brand for the woman who sees fitness as vital to her life. Blending performance innovation with chic urban style, Athleta offers versatile pieces that outfit her entire day – even after her workout is done. Athleta apparel is sold in retail stores across the country, online and via catalog.

Media Contact

Carolyn Conners
Edelman for Mudderella
212-704-4484  
carolyn.conners@edelman.com

Andrea Hicklin
Athleta
707-559-2221  
Andrea_hicklin@gap.com

Photo - http://photos.prnewswire.com/prnh/20140318/NY85556

SOURCE Mudderella



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