Multi-Billion Dollar Nutritional Supplement Market Continues to Expand Globally As Consumers Use of High Potency, All-Natural Products Increases

Company Signs Agreement to Expand Full TapouT Line Across Canada

Apr 29, 2015, 08:35 ET from FN Media Group LLC

CORAL SPRINGS, Florida, April 29, 2015 /PRNewswire/ --

The multi-billion dollar market of nutritional supplements combined with increased global distribution channels continues to fuel growth potential in the healthcare, pharmaceutical & nutritional supplement Industries as some industry analysts expect the nutrition supplement market to reach $175Billion globally by 2020. Consumer awareness regarding the benefits of dietary supplements and new product availability are the major drivers for the market world-wide. Nutritional Health Product Companies in focus today are: Axxess Pharma Inc. (OTC: AXXE), Celsius Holdings, Inc., (OTC: CELH), GNC Holdings Inc. (NYSE: GNC) and Pfizer Inc. (NYSE: PFE).

Axxess Pharma Inc. (OTC: AXXE) a specialty pharmaceutical and nutritional supplements company is pleased to announce that they have been approved by Canada's leading health product franchise, "Nutrition House" to sell its full line of Tapout products. The Tapout products will be available in over 60 high profile shopping centers across Canada by early summer. Nutrition House determined Axxess Pharma's all-natural Tapout product line, including their high potency Omega 3 Fish Oil supplements and all-natural, gluten free, protein shakes are an excellent synergy for their health conscious customers. Nutrition House anticipates strong demand for the Tapout line, as more customers become aware of the all-natural Tapout products on their shelves.

Read the full AXXE press release at http://www.financialnewsmedia.com/profiles/axxe.html

Nutrition House is known through-out Canada for providing the highest grade of products to their customers. These products include national brands of vitamins, supplements, body care, sports nutrition products, as well as exclusive nutrition house extra products, and co-branded extra-value products, packaged exclusively for nutrition house by national brand suppliers. Nutrition House products can be purchased in their stores or online at http://www.nutritionhouse.com/ This agreement is part of Axxess Pharmas aggressive push to continue the expansion of their all-natural Tapout line into shopping centers, pharmacies and major brick and mortar retail supermarket chains across Canada and the United States. Axxess Pharma has also continued to expand globally through industry leading natural health distributors.

Earlier this year Axxess Pharma Inc. announced they presented their full TapouT line of products at the nation's largest health and fitness expo, known as the "The Arnold Fitness Expo" which was founded by Arnold Schwarzenegger, former Mr. Universe and 7 time Mr. Olympia. Over 175,000 fitness enthusiasts attended the three day non-stop event and competitions, including the Arnold Strongman Classic, and Arnold Arm Wrestling Classic. During the 3 day event, Axxess Pharma occupied two booths, with one strategically located next to the globally recognized World Wrestling Entertainment (NYSE: WWE) booth. Axxess Pharma also met with buyers from specialty chain stores, where they presented the full line of TapouT products including Ready-To-Drink (RTDs) protein shakes and supplements.

In other performance, nutrition & sports accessories news and happenings:  Celsius Holdings, Inc., (OTC: CELH) is the creator and marketer of Celsius®, the world's first Negative Calorie and Fat Burning beverage with significant benefits to consumers focused on accelerating weight loss, fitness and a healthier lifestyle. Celsius provides clean energy and is backed by clinical science, and announced last week an investment of $15.95 million led by Hong Kong based Horizons Ventures, a private investment arm of Mr. Li Ka-Shing, Mr. Russell Simmons and Ms. Kimora Lee Simmons.  The investment led by Horizons Ventures, Russell Simmons and Kimora Lee Simmons confirms the vision of long time Celsius investor Carl DeSantis, who founded Rexall Sundown and grew it into the world's leading Vitamin Company. Mr. DeSantis sold Rexall Sundown for $1.8 billion in 2000 and made a strategic investment in Celsius in 2007.

GNC (NYSE: GNC), the country's largest specialty retailer of dietary supplements, has agreed to institute sweeping new testing procedures on its herbal products that far exceed quality controls mandated under federal law. The action that was announced comes after the New York State attorney general's office accused GNC and three other major retailers of selling herbal supplements that were fraudulent or contaminated with unlisted ingredients that could pose health risks to consumers. Experts said the announcement marked an initial but significant step forward for the $33 billion-a-year supplement industry, which is loosely regulated and plagued by accusations of adulteration and mislabeling. Read the full article at http://well.blogs.nytimes.com/2015/03/30/gnc-to-strengthen-supplement-quality-controls/?_r=0

Under Armour, Inc. (NYSE: UA) last week announced financial results for the first quarter ended March 31, 2015. Net revenues increased 25% in the first quarter of 2015 to $805 million compared with net revenues of $642 million in the prior year's period.  On a currency neutral basis, net revenues increased 27% compared with the prior year's period.  Net income decreased 13% in the first quarter of 2015 to $12 million compared with $14 million in the prior year's period, inclusive of costs related to the previously announced acquisitions of Endomondo and MyFitnessPal during the first quarter. Diluted earnings per share for the first quarter of 2015 were $0.05 compared with $0.06 per share in the prior year's period. Read the full report at http://finance.yahoo.com/news/under-armour-reports-first-quarter-110000601.html

In other healthcare products news and happenings:  China Jo-Jo Drugstores, Inc. (NASDAQ: CJJD), a leading China-based retail and wholesale distributor that offers pharmaceutical and health care products through its online and retail pharmacies, announced this week its subsidiary, Hangzhou Jiuzhou Grand Pharmacy Chain Co., Ltd. ("Jiuzhou Pharmacy") has signed a new sales incentive agreement with Wyeth Pharmaceutical Company, Ltd. ("Wyeth"), a wholly owned subsidiary in China of Pfizer Inc. (NYSE: PFE) (the "Agreement"). The purpose of the Agreement is to double the sales of Wyeth's Consumer Healthcare products in 2015. Jiuzhou Pharmacy has been partnering with Wyeth since 2003, and today it has become the largest retailer in Zhejiang Province for a variety of Wyeth's Consumer Healthcare products, such as Centrum (multivitamin & mineral supplements) and Caltrate (calcium supplement).

The Cleveland Cavaliers have announced a partnership with MusclePharm Corporation (OTCQB: MSLP), a scientifically-driven, performance-lifestyle sports nutrition company. Under the agreement, MusclePharm Combat Crunch, a performance-tested, high-protein bar, will be the premier partner of the Cleveland Cavaliers and the exclusive presenting partner of the "Fourth Quarter Combat Crunch Time" in-game feature during select playoff home games at Quicken Loans Arena. The partnership also includes in-arena signage and branding, digital promotions and sweepstakes, and product sampling at designated Cavaliers games.

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