Multi-Discipline Talent Alicia Lisowski to Lead MediaCom Chicago
NEW YORK, Feb. 21, 2013 /PRNewswire/ -- MediaCom today announced Alicia Lisowski as Managing Director and the new head of its Chicago office.
Known as one of the most talented leaders in the media industry, Lisowski comes to MediaCom from Publicis' Starcom MediaVest Group (SMG) where she was Senior Vice President and Brand Agency Leader on P&G Aussie Hair Care North America.
In this role, Lisowski managed communications, strategy and media across five agencies, including creative, digital, design/packaging/shopper marketing, public relations and experience planning/media. She previously served as Vice President and Connections Director on the P&G North America Hair Care/Color portfolio, leading Pantene, Clairol, Head & Shoulders, Herbal Essences, Aussie, Sebastian and Frederic Fekkai experience planning teams in the US.
The hire is a reunion of sorts for Lisowski and MediaCom USA's CEO, Sasha Savic, who managed P&G assignments in over 70 countries prior to his departure from SMG in 2010.
"Once we settled on our own mission of 'designing and delivering experiences that make people see brands differently,' we had to have Alicia," said Savic. "Her unique combination of strategic thinking, marketing and communications depth and artistic approach is exactly the kind of forward-looking, integrated view that our clients are asking for and that we strive to deliver."
Lisowski held positions with Leo Burnett and Navteq (now Nokia) prior to joining SMG. She has a BA from Dartmouth College and an executive development certificate from the University of Chicago's Booth School of Business. Lisowski resides in Chicago with her husband and daughter.
MediaCom is one of the world's leading media communications specialists, with billings exceeding US $28 billion (Source: RECMA 2012). It employs 4,600 people in 113 offices across 89 countries around the globe. The company's strategy is driven by its "People first, better results" philosophy, which places people – consumers, clients and employees – at its core to generate optimum business results. The MediaCom family includes a number of industry-leading divisions, such as: MediaCom Entertainment & Sports Partnerships (ESP), our strategic consultancy specializing in helping brands engage consumers through their passion points; MediaCom Interaction, a global digital and interactive marketing agency, which uses future-forward proprietary technology to grow client businesses; direct response agency MediaCom Direct, which creates close, measured connections with consumers; branded content specialists MediaCom Beyond Advertising; sports sponsorship and strategy team MediaCom Sport; and MediaCom Business Science, which ensures clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP's consolidated media investment management arm. For more information, visit www.mediacom.com.
GroupM is the world's largest global media investment management operation, with total billings exceeding US $90 billion (Source: RECMA 2012). It serves as the parent company to WPP media agencies including MediaCom, Maxus, MEC, and Mindshare. Its primary purpose is to maximize the performance of WPP's media communications agencies on behalf of its clients, its shareholders and its people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, and to bring competitive advantage to its clients and companies. For more information, visit www.groupm.com.