Maroon 5 launched the video for their new single Cold after their performance on Ellen on February 15 at 2pm PST. Fans were then immediately able to insert themselves in the new Maroon 5 video. Maroon 5's management and Interscope Records were also blasting the info to their respective fan lists.
"Partnering with multi-platinum, Grammy-Award winning band Maroon 5 is a great opportunity for us," says Jeff Walker CMO/EVP Business Development, Vivoom. "Our Shared Media platform really excited the band given their immense social following. Vivoom makes it easy for their fans to seamlessly share personalized content across multiple social and messaging platforms with friends right from the band's own channels. This aligns perfectly with Maroon 5's goal of quickly establishing scale and reach at launch," he added.
Tap HERE to check out the fan video gallery.
Vivoom is the leader in Shared Media and is focused exclusively on mobile video. Vivoom generates the best performing mobile video, with customer engagement rates over 20X the average of other platforms. Vivoom believes video worth making and sharing should be viewed with sound, full-screen, and through completion. Brands and publishers can add any of Vivoom's platform capabilities to their own products and campaigns including: exclusive visual effects for mobile, moderation, curation, re-publishing, and reporting. Iconic brands such as Best Buy, Campbell's, Citibank, General Mills, Lilly Pulitzer, L'Oreal, Microsoft, NCM, Princeton University, Russell Stover, Stride Rite, Texas Christian University, Universal Pictures, and Xbox are seeing tremendous results using Vivoom's Shared Media platform. For more information visit vivoom.co.
For more information, please contact:
917 627 9363
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/multi-platinum-grammy-award-winners-maroon-5-team-up-with-vivoom-for-unprecedented-fan-interactive-video-through-shared-media-300408516.html