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2014

Multimedia Content is Increasingly Important to Marketing and Communications -- Right?

New survey aims to gauge the current impact and use of rich content in Public Relations efforts

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NEW YORK, July 25, 2013 /PRNewswire/ -- Studies have consistently demonstrated that the use of multimedia content in marketing and communications has increased reach and audience engagement.1  But what does that mean for public relations?

(Logo:  http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a)

A new survey being conducted by PR News and PR Newswire seeks to create a big picture view of how multimedia currently plays into public relations strategy, and serve to establish benchmarks for the industry's use of rich content.  Take the survey now: http://prn.to/multimediasurvey

As a thank you to survey takers, and a means of continuing the multimedia discourse, all respondents who complete the survey by July 29, 2013 will receive a complimentary copy of PR Newswire's e-book Unlocking the Power of Multimedia Content for Communication, Conversion and Engagement.

As an industry thought leader, PR Newswire regularly produces original, relevant content aimed at offering public relations, investor relations and marketing professionals advice and strategies necessary to reach their marketing and communications goals. Our most recent webinar New School PR Tactics: Evolving the Press Release to Drive New Outcomes, explored the role rich content plays in maximizing the effectiveness of a traditional communications tool: the press release.

About PR Newswire 

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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1 http://www.nbcnews.com/id/52480871/ns/business-small_business/t/secret-marketing-busy-people-who-dont-have-time-read-infographic/#.Uemd8dLVAqY

Media Contacts:

Caitlin Carragee
Manager, Marketing Communications
201.360.6363
caitlin.carragee@prnewswire.com

SOURCE PR Newswire Association LLC



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