NEW YORK, June 1, 2016 /PRNewswire/ -- GlassView today announced Carrie So has joined its Paris office as Account Director. So will help further expand the social distribution platform's growing presence in both Europe and the Asia Pacific.
Prior to joining GlassView, Carrie co-founded TreeCircle Media, a transmedia startup based in Paris, where she collaborated with designers, artists and programmers to create immersive multimedia narrative projects. Additionally, she has worked as a freelance consultant for the very first web series festival in the world, the Los Angeles Web Series Festival. The pioneer web festival dedicates itself to independent creators and directors internationally.
Carrie also possesses over seven years' experience working in Asian Pacific media. She served as the head of content-partnership for Campaign Asia, the most prominent marketing and communications publication in the Asia Pacific region. Additionally, she previously worked in business development for Getty Images and as a Business Manager at Nielson.
"We are delighted to welcome Carrie So to the GlassView team," says James G. Brooks Jr., Founder & CEO of GlassView. "Carrie's great expertise working with original, inventive web video content will be a valuable asset in communicating the benefits of social video to our clientele in Europe and the Asia Pacific region."
"As brands adapt to an increasingly on-demand consumer landscape, social video presents a compelling opportunity to produce strong narratives, and GlassView is at the forefront of this international movement in digital storytelling," says So. "I am excited to collaborate with brand marketers and agencies to execute campaigns across Europe and the Asia Pacific."
So joins GlassView's venerable team of industry leaders, which includes a Board of Directors comprised of former LVMH North America Chairman Renaud Dutreil, who previously held several Ministerial positions in the highest levels of French Government; Jim Porcarelli, CoFounder of MediaCom North America; former Conde Nast executive Stephanie Newhouse; CBS Revenue & Operations Executive Director Dennis Colon; former Vogue.com Creative Director Candy Pratts Price; and Gregory Baker, former UK Minister of Energy & Climate Change and current member of the House of Lords.
Founded in 2015, GlassView's mission is to ensure clients' videos appear on top-tier sites to connect with the most engaged influencers, as well as a massive global audience. The GlassView social video platform offers access to over 250 million unique users in the United States, reaching 98% of the connected country, and over 1.2 billion unique users globally. This inventory, along with the targeting capabilities and techniques, allow advertisers to achieve the most effective social video campaigns. GlassView distinguishes itself with top-tier placements and a strong focus on performance, driving results that are multiples of industry averages. GlassView's team and Board of Directors features executives from Conde Nast, MediaCom, Active International and LVMH. For more information on GlassView, please visit www.glassview.com.
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