Multiplied Media's Poynt and Ping Mobile join forces to deliver targeted location based offers to mobile users

LAS VEGAS and CALGARY, March 23 /PRNewswire-FirstCall/ - Multiplied Media Corporation (TSX:V MMC), a leading provider of mobile local search services, today announces an agreement with US-based Ping Mobile, a leading provider of mobile marketing campaigns, to deliver highly targeted campaigns to users of the award-winning Poynt mobile local search application based upon their keyword search and location.

Poynt is a convenient and timesaving GPS-enabled application that connects consumers to local businesses, people, restaurants and movie theaters at the moment they want to buy or acquire products or services. Poynt gives consumers the ability to move beyond discovery of their local area to view movie trailers and showtimes, book dining reservations, view directions on a map, click-to-call a business or view a website.

Ping has launched numerous successful mobile marketing strategies for AT&T, Uniliver, Wyndham Hotels and Pizza Hut, among others. The company delivers solutions that allow businesses to interact with their customers in a highly targeted and personalized way using a variety of state-of-the-art mobile and data mining technologies.

"One of the strengths that Ping Mobile brings to this relationship is an understanding that mobile consumers don't want to be inundated with irrelevant marketing messages," said Andrew Osis, CEO, Multiplied Media. "Our companies hold a common belief that advertising should be targeted to the user's location as well as what they are searching for and this forms the foundation for what we expect to be a long and profitable relationship."

"Ping Mobile's philosophy has always been to provide the consumer with relevant and timely information and offers, creating a direct communication link with businesses of interest," said Shira Simmonds President and CEO of Ping Mobile. "The Poynt mobile local search application takes our services to a new level by allowing us to deliver the right offer to the consumer based on their search location while they are looking it for it."

The companies have signed their first customer and expect to launch the campaign in the coming weeks.

Poynt is currently available for BlackBerry(R) smartphones in Canada, the United States, Germany, the United Kingdom, Italy, France and Spain through BlackBerry App World(TM) (www.blackberry.com/appworld) and for iPhone and iPod Touch devices in Canada and the United States at Apple's App Store. Poynt is also available at http://m.poynt.com.

    About Multiplied Media Corporation
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Multiplied Media (www.multiplied.com) develops and operates mobile applications that enhance the consumers' ability to connect with the people and businesses most important to them. Their multi-award-winning application Poynt (www.poynt.com) is a mobile local search service available over BlackBerry smartphones and iPhone and iPod Touch devices. Through agreements with directory and vertical content providers in Canada, the United States and Europe, Poynt simplifies finding and connecting with businesses, retailers and events wherever and whenever it is most convenient for the consumer. The MyInboxNow offering, from newly acquired UnoMobi (www.unomobi.com), enables low-end feature phones to behave like smartphones for email access. MyInboxNow is available to mobile operators as a private label solution. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.

    About Ping Mobile
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Ping Mobile is a full-service mobile marketing and technology company providing a complete range of mobile marketing services, including SMS, MMS, IVR, WAP applications and Bluetooth. With an industry-leading focus on consultancy, reporting, data analysis and client services packages, Ping Mobile's clients have included Warner Brothers, Ford Motor Company, Days Inn, Disney's Soap Channel, Kentucky Fried Chicken, Arby's, Pizza Hut and Hawaiian Airlines.

Ping Mobile is headquartered in Englewood Cliffs, NJ with offices in Los Angeles, CA, Atlanta, GA and Tel Aviv, Israel. For more information please visit www.PingMobile.com

    Forward Looking Statement
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This news release contains forward-looking statements relating to future advertising clients, the potential revenue from said clients and timing of campaign launch. Such forward-looking statements are subject to important risks, uncertainties and assumptions. The results or events predicated in these forward-looking statements may differ materially from actual results or events. As a result, you are cautioned not to place undue reliance on these forward-looking statements.

These forward-looking statements are based on certain key assumptions regarding, among other things: state of the economy in general, the ability of the Company to integrate the advertising campaigns, the ability of the Company to integrate the advertising campaigns in a timely manner and customer's acceptance of the advertising. Material risk factors that could cause actual results to differ materially from the forward-looking information include, but are not limited to: risks that the technology cannot be developed as anticipated or that the technology will not function as expected, risks that adoption of the technology will be less than anticipated; the deteriorating economic and market conditions that could lead to reduced spending on advertising products; competition in our target markets; potential capital needs; management of future growth and expansion; the development, implementation and execution of the Company's strategic vision; risk of third-party claims of infringement; protection of proprietary information; customer acceptance of the Company's existing and newly introduced products and fee structures; and the success of the Company's brand development efforts; risks associated with strategic alliances; reliance on distribution channels; product concentration; need to develop new and enhanced products; potential product defects; our ability to hire and retain qualified employees and key management personnel; and risks associated with changes in domestic and international market conditions and the entry into and development of new for the Company's products.

The forward-looking statements contained in this press release are made as of the date of this press release. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Additionally, the Company undertakes no obligation to comment on expectations of, or statements made by, third parties in respect of the proposed private placement financing.

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SOURCE Multiplied Media Corporation