Munchkin, Inc. Names Liam Keilbart of Ariz. America's Best Stinky Face After Nationwide Facebook Search, Company Selects Winners to Celebrate Its Award-Winning Arm & Hammer™ Diaper Pail's Odor Controlling Powers
VAN NUYS, Calif., July 9, 2013 /PRNewswire/ -- After an extensive nationwide search, Munchkin, Inc., leading designer and manufacturer of clever infant and toddler products, announced today that Liam Keilbart, from Mesa, Ariz., has America's Best Stinky Face. Four-month-old Keilbart's 'stinky face' photo was selected from among more than 400 entries received during the company's Facebook photo contest by four expert judges: body language expert Janine Driver, the "Diaper Dude" Chris Pegula, blogger Adam Cohen of "DaDa Rocks," and Laura Willard, editor from AllParenting.com.
The Search for America's Best Stinky Face was launched to celebrate the award-winning Arm & Hammer™ Diaper Pail by Munchkin, which has been proven #1 in odor-control in laboratory tests. The Arm & Hammer Diaper Pail is helping to rid America of 'stinky faces' forever by eliminating unpleasant nursery odors – one household at a time. As the winner, Keilbart will receive a $1,000 cash prize and an Arm & Hammer Diaper Pail. In addition, Daniel Parsons, from Olathe, Kan. and Claire Williams, from Baltimore, Md., were named as runners-up, and will be awarded an ultimate gift basket by Munchkin.
"A baby's face says it all, and any parent knows there is nothing more honest or transparent than a child's expression," said guest judge and expression specialist Janine Driver. "In a day where memes and silly photos can instantly become viral sensations, Munchkin's Search for America's Best Stinky Face captured the fun and honest moments that parents witness with their children through powerful yet simple expressions. Keilbart's silly gesture can be interpreted as a curious grin or an overly-exaggerated 'stinky face' in need of an Arm & Hammer Diaper Pail to clear the air."
The Search for America's Best Stinky Face kicked off in May with a call for entries on the Munchkin Facebook page. Parents were prompted to share photos or videos of their child's best 'stinky face' to showcase why they need the odor-fighting Arm & Hammer Diaper Pail. Following a submission period, Munchkin collaborated with its four guest judges to determine the top five contenders—and ultimately—the grand prize winner and runners-up who will each receive a diaper pail.
"This fun campaign was inspired by our desire to share the news that our diaper pail was proven #1 in odor-control. We were able to take that message and use it to create a platform for moms and dads to share, laugh and relate to one another's photos," said Jeff Kaltrieder, vice president of marketing at Munchkin. "We are proud to have received more than 400 entries in the Search for America's Best Stinky Face, and are delighted to name Keilbart the grand prize winner for his captivating little 'stinky face'."
To commemorate "America's Best Stinky Face," Munchkin is giving away 10 Arm & Hammer Diaper Pails on its Facebook page today, continuing the effort to help rid the world of 'stinky faces' with a patented diaper disposal system that uses the power of Arm & Hammer® baking soda at its core.
About Munchkin, Inc.
A privately held, global company headquartered in Van Nuys, Calif., Munchkin, Inc. creates baby products that excite, delight and make life easier for today's parents. Founded in 1991, Munchkin, Inc. has always placed great emphasis on innovation, redefining what baby products can achieve. As a result, Munchkin has reinvigorated the category with improvements such as a 2-in-1 bottle brush design and White Hot® Technology that lets moms know if the bath water or the car interior is too hot. A strategic alliance with Church & Dwight Co., Inc., the maker of ARM & HAMMER® baking soda1, resulted in a line of diapering products that work with pure, natural baking soda, including the ARM & HAMMER™ Diaper Pail by Munchkin, winner of the American Baby Bests Award. Munchkin, Inc. has won more than 40 industry awards, including multiple wins of the coveted Target® Corporation Partner Award of Excellence, the ASDA stores partnership award, and the Toys "R" Us 2011 and 2012 Vendor of the Year awards. Endorsed and recommended by sleep and safety experts, medical professionals, toy specialists and parents, Munchkin products can be found at retail outlets internationally. For more information, visit www.Munchkin.com.
1 ARM & HAMMER, the ARM & HAMMER logo and the distinctive orange trade dress are trademarks of Church & Dwight Co., Inc. and are used under license by Munchkin, Inc.
Contact: Stephanie Proos
SOURCE Munchkin, Inc.