LOS ANGELES, Feb. 9, 2016 /PRNewswire-HISPANIC PR WIRE/ -- MundoMax, the U.S. based Spanish-language broadcast network, announced today that it will hold its upfront luncheon for advertisers in New York City at noon on Wednesday, May 18, 2016. The location and additional details will be revealed at a later date.
MundoMax plans to unveil its vision and programming line-up for broadcast year 2017 at the event. This is the first upfront event for the network since RCN Television Group acquired sole ownership last year.
MundoMax is the U.S.-based Spanish-language broadcast television network 100% owned and operated by RCN Television Group, the media conglomerate who owns broadcast and cable channels serving U.S. Hispanic and Latin American audiences with a long track record of highly acclaimed series, telenovelas and formats that have been broadcast and adapted all over the world. MundoMax is broadcast over-the-air on the network's affiliate stations, as well as through cable, satellite and telco providers in markets representing nearly 80% of U.S. Hispanic households. Launched in fall 2012, MundoMax is headquartered in Los Angeles, CA.
About RCN Television Group
RCN Television Group belongs to the Organizacion Ardila Lulle (OAL), one of the most prominent industrial conglomerates in Latin America. RCN currently licenses its content in over 120 countries worldwide, including some of the biggest Spanish-language hits of recent years in the U.S., such as productions of "El Capo", "Cafe Con Aroma de Mujer", "Yo soy Betty la Fea" and "Pura Sangre", and format rights for "Destilando Amor", "Manana Es Para Siempre", "Hasta Que El Dinero Nos Separe" and "La Fea Mas Bella" ("Ugly Betty"). RCN also operates and programs four cable networks in Latin America and the US focused on entertainment (Nuestra Tele, RCN Novelas), news (NTN24) and sports (WIN Sport).