As a spokesperson for the makeup stores in Ecuador noted, Mush's new "store in store" format will help to transform the existing makeup sectors in pharmacies and supermarkets, and create the winning Mush Beauty concept that has proven itself in the past years.
"From the iconic fuchsia and black colors, to the eye catching logo and personalized services, Mush will now have a strong presence being accessible in over 15 pharmacies within the year," the spokesperson said, adding that in a country where makeup is often bought in supermarkets or is hidden behind glass, Mush wanted to create a new standard of how makeup should be presented and purchased.
"Thanks to Mush, storeowners have realized the potential in their makeup sectors, and believe that with a well-developed Mush concept, it will attract a high volume of consumers. We believe that through makeup, we will be able to touch our consumers while transporting them to a magical world of color where makeup comes to life."
The new store in store format is not the only exciting development for Mush Beauty. The company is also preparing to open beauty schools that offer specialized courses focusing on makeup techniques and core concepts like the proper use of makeup tools.
About Mush Beauty:
Mush is a chain of beauty stores in Ecuador that takes shoppers to a magical world of color and gloss, and where makeup trends become a passion and favor the soul. They offer worldwide recognized brands which highlight women's beauty and style. Mush's makeup specialists are always ready to give personalized advice and provide people with an unforgettable learning experience. For more information, please visit http://mushbeauty.com/en/index.html.
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SOURCE Mush Beauty