NEW YORK, Nov. 16, 2012 /PRNewswire/ -- Celebrity DJ and television correspondent Amanda Seales spun tracks for the elite crowd that included, hip-hop artist/actor/television host Bow Wow and hip-hop artist/reality TV star The Astronomical Kid, aka Astro. Renowned entertainment/celebrity blogger Necole Bitchie served up her gift of gab via live Twitter and Facebook posts from the exclusive party.
Music and television celebrities and hip audiophiles celebrated the launch of McDonald's Flavor Battle, a national DJ competition featuring some of America's hottest up-and-coming mix-masters and beatsmiths, at a star-studded party in Times Square.
"I grew up in the music industry and I know how hard it is to make it to the top. I also grew up enjoying McDonald's. It's so cool to see one of the world's most popular brands provide this opportunity to up-and-coming DJs," said Bow Wow.
McDonald's Flavor Battle is held in conjunction with men's style and lifestyle network Complex Media. The three-round, online challenge commenced on November 8, with 24 DJs each representing a U.S. region and a McDonald's iconic burger — the Angus Third Pounder (East Coast), Double Quarter Pounder with Cheese (Central) and Big Mac (West Coast).
The famed McDonald's in Times Square location was transformed into a nightclub atmosphere for the celebrity launch party. Amanda Seales got the room grooving, spinning tunes that kept the select group of 150 audiophiles on their feet. Necole Bitchie was the social media correspondent and gave her thousands of fans and followers a play-by-play of the action at the exclusive party.
The 13-week battle is currently live at FlavorBattle.com. Music and burger lovers across the nation can listen to a custom music mix from each DJ on the site and vote daily for their favorite flavor master in each region. The three DJs with the most votes, one from each region, will travel to the finale event in Miami February 7, 2013 and compete for the $10,000 grand prize in front of a panel of celebrity judges and live audience.
Voters can also share their top picks with friends and followers via Facebook and Twitter directly from the site and are also encouraged to join the Twitter chat via #FlavorBattle.
Flavor Battle launched in 2009 as an extension of McDonald's 365Black initiative. McDonald's 365Black platform was created to celebrate the pride, heritage and achievements of African-Americans year round.
McDonald's USA, LLC, is the leading foodservice provider in the United States offering a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local businessmen and women. Customers can now log online for free at any of the 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit http://www.mcdonalds.com , or follow us on Twitter (@McDonalds) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and menu items.
About Complex Media
Complex Media is the leading provider of style, entertainment, lifestyle and product content dedicated to young male tastemakers. The company launched in 2002 with Complex magazine, a men's style guide and lifestyle publication with a current circulation of 345,000. Complex Media expanded to include flagship web site Complex.com (http://www.complex.com), which attracts more than 2.2 million unique monthly visitors; as well as the Complex Media Network (http://www.complexmedianetwork.com), a network of 70+, 100% exclusive Web sites targeting men 18-34 which generates more than 420 million page views and attracts 37 million unique visitors per month.
The following trademarks used herein are owned by McDonald's Corporation and its affiliates: 365Black, Big Mac, Double Quarter Pounder, Flavor Battle and McDonald's.
© 2012 McDonald's
SOURCE McDonald's USA, LLC