PR Newswire: news distribution, targeting and monitoring
2014
See more news releases in Food & Beverages  | Restaurants  | Retail  | Entertainment  | Music

Music Industry Icons Name DJ Element as McDonald's Flavor Battle Champion

Mix-master with most 'flavor' takes home $10,000 grand prize, championship title

Share with Twitter Share with LinkedIn

MIAMI, Feb. 8, 2013 /PRNewswire/ -- Last night, GRAMMY® Award winning DJ Spinderella, alongside renowned spin veterans/beatsmiths DJ Clue and Just Blaze, crowned DJ Element of Brooklyn, N.Y., as the McDonald's Flavor Battle champion. Hundreds of audiophiles assembled at Miami Beach's Cameo nightclub, where DJ Element brought the most flavor and out-spun two contenders – DJ Jena Red of Pasadena, Cali., and DJ Arty J of St. Louis, Mo. – to ultimately win $10,000 and bragging rights.

(Photo: http://photos.prnewswire.com/prnh/20130208/CG57102-a)

(Photo: http://photos.prnewswire.com/prnh/20130208/CG57102-b)

"It feels incredible to be the Flavor Battle champion," said DJ Element. "This competition has been an amazing journey, from advancing in three online rounds to being hand-picked by some of the most well-known DJs in the industry. I will always be grateful to the fans, McDonald's and the judges for giving me this opportunity."

Hosted by DJ/digital guru Funkmaster Flex, the exclusive finale event took place on February 7. DJ Clue, Just Blaze and Spinderella, along with the 2012 McDonald's Flavor Battle winner DJ Risk One, judged the three finalists on mixing skills, technique, performance flow and crowd appeal.

"The finalists definitely brought the heat to Miami with their mixing skills," said Spinderella. "It was tough deciding on just one, but the ultimate champion proved to have the extra edge to win the title."

The McDonald's Flavor Battle is a national DJ competition featuring emerging DJs. The competition began online in early November with 24 DJs each representing a U.S. region and McDonald's iconic burger – Big Mac (West), Double Quarter Pounder with Cheese (Central) and Angus Third Pounder (East). More than 400,000 votes were cast online and America chose the top DJs in each region to compete in the final round.

Flavor Battle launched in 2009 as an extension of McDonald's 365Black initiative. McDonald's 365Black platform was created to celebrate the pride, heritage and achievements of African-Americans year round.

About McDonald's
McDonald's USA, LLC, is the leading foodservice provider in the United States offering a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local businessmen and women. Customers can now log online for free at any of the 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter (@McDonalds) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and menu items.

The following trademarks used herein are owned by McDonald's Corporation and its affiliates: 365Black, Big Mac, Double Quarter Pounder with Cheese, Flavor Battle and McDonald's.  

© 2013 McDonald's

SOURCE McDonald's USA, LLC



RELATED LINKS
http://www.mcdonalds.com

Featured Video

Journalists and Bloggers

Visit PR Newswire for Journalists for releases, photos, ProfNet experts, and customized feeds just for Media.

View and download archived video content distributed by MultiVu on The Digital Center.

Share with Twitter Share with LinkedIn
 

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

 
 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

 
 

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.

 
Area to test

Online Member Center

Not a Member?
Click Here to Join
Login
Search News Releases
Advanced Search
Search
  1. PR Newswire Services
  2. Knowledge Center
  3. Browse News Releases
  4. Contact PR Newswire
  5. Send a News Release