Music Loves Fashion and House of Hype Team Up for Their Second Annual Coachella Event at the Riviera Hotel

LOS ANGELES, April 14 /PRNewswire/ -- 'Music Loves Fashion' - the most exclusive attraction of Coachella returns... trend-setters from LA, NY and Miami will once again converge on the small idyllic town of Palm Springs for the 3-day, 2-night event at the luxurious Riviera Hotel Resort and Spa from April 16th to the 18th.

This is the fourth year that Music Loves Fashion has produced this event and the second that they have partnered with the House of Hype. This year the team has changed gears and literally created a festival within the festival with a line up to match! Household name brands AT&T and Wrigley's 5Gum have been joined by Skullcandy Headphones to sponsor this now famous event with each brand activating all day by the massive star-shaped pool. In addition FLIP Camera is offering party goers an opportunity to capture their live moments - they will be having daily giveaways on property during the three day event and top fashion line Mackage will have an exclusive gifting area for celebrity attendees - last year's event attracted names like Zach Braff, Jared Leto, Adrian Grenier, Paris Hilton and Audrina Patridge to name a few and this year is anticipated to carry even more star power!

The entire resort has been bought out for the privileged few that are able to get their hands on a reservation. Guests are treated to a gift bag, featuring the likes and of BCBG, Future Heretics and Plain Jane. They will be given full access to all day/night events as well as treated to a sponsored bar complimentary BBQ by renowned Chef Jose Vidaurre. A private car service is on hand to transport guests safely to and from the festival as well as two helicopters on call for celebrity guests.

The pool parties will feature over 40 DJs over the course of the 3 days and the 19,000 sq. ft. Belvedere Music Grand Ballroom will play host to two all-star line-up's both nights from 10pm to 6am. On Friday, there are DJ sets by The Crystal Method, Joel Madden, Cobra and Clinton Sparks. Saturday, Stevie B Hamron's internationally renowned 'Don't Tell My Booker' makes its Coachella debut alongside NYC's infamous 1OAK hosted by Richie Akiva and Ronnie Madra. There will be live performances by Shiny Toy Guns, Hybridigital featuring Wildchildworld and DJ sets by David Waxman, Behrouz, DJ Ruckus, DJ Berrie and Jus Ske, accompanied by a visual presentation by Dearminds.

The event will benefit FansForCharity.com (http://fansforcharity.com/) with DKMS Americas (http://www.dkmsamericas.org/)

For more information on MLF please visit:  www.musiclovesfashion.com

For more information on HOH please visit:  www.houseofhype.com

SOURCE Music Loves Fashion