Muve Music's Jeff Toig to Speak at Billboard's Latin Music Conference April 23 ~ Appearance Highlights Muve Music's Success
SAN DIEGO, April 18, 2013 /PRNewswire/ -- Leap Wireless International, Inc. today announced that Jeff Toig, senior vice president of Leap's subsidiary Muve Music, will speak at Billboard magazine's Latin Music Conference and Awards to be held at the JW Marriott Marquis Miami hotel in Miami, FL. Toig is scheduled to speak at 3:00 p.m. EDT on Tuesday, April 23, 2013.
Toig will be joined by Skander Goucha, senior vice president of digital at Universal Music Latin Entertainment (UMLE). Goucha leads the development and implementation of UMLE's digital business and strategy in the US and Mexico. The pair's appearance is entitled 'The Cricket/Muve Solution: How the music offering of a prepaid wireless service provides a blueprint to successfully reach the Latin consumer.' Toig was recently named to Billboard's 2013 Power 100 list as one of the most influential people in the music industry.
Since its commercial launch in January 2011, Muve Music has become one of the fastest-growing and leading on-demand digital music services in the United States. Cricket Wireless, Leap's carrier subsidiary, responded to its customers' passion for music by including Muve Music in every Android smartphone rate plan and created a product that differentiates Cricket in the marketplace. This approach has increased loyalty because music is very important to Cricket customers and they have deep engagement with the Muve Music Service. There are now more than 1.4 million Cricket customers with a Muve Music rate plan.
The Company recently announced that Muve is now being offered to customers of TIM Brazil, one of Brazil's largest mobile carriers, marking Muve Music's first international customer.
About Muve Music
Muve Music is the next generation cloud based digital media platform that delivers a premium content experience to the masses through the carrier. Muve's end-to-end solution helps wireless carriers design, build and operate content services that meet strategic objectives while creating significant value for music consumers and artists. Muve Music is a subsidiary of Leap Wireless International, Inc.
Leap provides innovative, high-value wireless services to a fast-growing, young and ethnically diverse customer base. With the value of unlimited wireless services as the foundation of its business, Leap pioneered its Cricket service. Cricket products and services are available nationwide through company-owned stores, dealers, national retailers and at MyCricket.com. Through its affordable, flat-rate service plans, Cricket offers customers a choice of unlimited voice, text, data and mobile Web services. For more information, please visit www.leapwireless.com.
SOURCE Leap Wireless International, Inc.