STERLING, Va., April 21, 2016 /PRNewswire/ -- Marketing Tech Insights is a leading industry publication dedicated to providing marketing advice and best practices around digital marketing tools, analytics, and marketing automation. It aims to blend marketing technologies with proven strategies and tactics that will deliver context and meet the expectations of customers. The magazine offers deep insights, news, and analysis into the business of marketing, concentrating on trending technologies and the resultant innovative solutions.
The list of "Top 10 Ad Management Software Solution Providers - 2016" was published in the April 2016 issue of the magazine. Compiled by a distinct panel of judges including CEOs, CIOs, and CMOs, the list includes companies that are at the forefront of tackling challenges in the ad management arena. These companies are disrupting the industry, and heralding a new era of advertising management.
The April 2016 issue also includes an in-depth feature on Mvix's DOOH signage platform. The company notes that 40% of the world's internet users have installed some sort of ad blocker, which means advertisers cannot reach them online. Brands are recognizing such shortcomings of traditional media, prompting them to invest in newer marketing technologies like DOOH (digital out-of-home) signage, a medium that reaches real people to drive significant digital engagement.
Mvix's free-of-cost DOOH software suite, XhibitSignage, includes dozens of free content widgets and apps to leverage consumer engagement throughout the ad campaign. The web-based suite adds immense value to ad managers in that the ad content can be managed remotely from any internet-enabled device. The software also has comprehensive ad scheduling options, multi-user role management, detailed reporting and also provides the unique capability to preview the live playback of advertising content across the network.
"Mvix has continued to develop cost effective yet innovative DOOH solutions that meet the budgetary needs of ad managers while at the same time not compromising on the feature set," said Debra Morgan, Editor-in-Chief of Marketing Tech Insights. "We are excited to highlight their excellence in delivering end-to-end solutions and driving the affordability of DOOH solutions!"
Recognition by Marketing Tech Insights magazine is the latest in a series of distinctions for Mvix. In 2015, the company was named among the top 20 "Most Promising Media and Entertainment Tech Solution Providers" by CIO Review magazine. The company was also listed in the prestigious INC5000 list of Fastest Growing Companies in America.
"DOOH is quickly gaining traction as a real medium that reaches real people to drive significant consumer engagement," said Mike Kilian, Mvix's Director of Business Development. "Being included in this list is a testament to the power of Mvix's DOOH signage in helping advertisers not only reach consumers, but interact with them as well."
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