AUGUSTA, Ga., April 11, 2014 /PRNewswire/ -- MVPindex, developed by Stout Partners, has analyzed the social media presence of all 97 contestants at the 2014 Masters Tournament to determine the champions of Social Media. MVPindex offers exclusive analytics that measure social media rankings in real-time, for more than 9,000 athletes, teams and sports leagues through proprietary algorithms built specifically for each sport. This specialized tracking of an athlete's social media presence is further enhanced with the expertise of Stout Partners' beta clients that includes brands such as TaylorMade, Under Armour, and several professional athletes, teams and agencies.
Key insights from MVPindex's 2014 'Masters of Social Media' analysis
- Rory Mcllroy is The 'Master of Social Media' with the highest MVPindex score of (.972), his strongest inputs are Reach and Engagement on Facebook
- Jason Dufner leads in mentions and retweets on Twitter out of all 97 participants
- Jordan Spieth leads in reach, conversation, and engagement amongst all first time players in the 2014 Masters.
- 63% of past champions are active on Social Media
"Building your brand through social media has become extremely competitive amongst today's top athletes," said Kyle Nelson, Co-founder and CMO at Stout Partners. "The contestants at The Masters with the highest social media rankings will provide the best sponsorship ROI, during the most important week for golf."
For more rankings of the champions at The Masters, and across the sports spectrum, log on to www.MVPindex.com
MVPindex is the sports industry's first social media intelligence platform with real-time tracking of over 9,000 professional athletes, teams and leagues, including the NBA, NFL, MLB, NASCAR, PGA, LPGA, Web.com Tour, Champions Tour, MLS, Winter and Summer Olympics, ATP, WTA, and retired professional athletes. MVPindex has multiple patents pending that analyze the tracking and indexing of social media reach, and digital conversations across the web. This unique data is extremely valuable for sports marketers in their efforts to select brand ambassadors, and maximize sponsorships.
About Stout Partners, LP
Stout Partners, a sports social media data and marketing company based in Dallas, Texas, offers a full range of social media and digital consulting services with a focus on social media analytics, and brand/athlete activations. Stout Partners provides social media services for several PGA TOUR events, Under Armour, SuperStroke, Lagardère Unlimited, and numerous professional athletes.
SOURCE Stout Partners, LP