MWW Group Promotes Joseph Cohen to Senior Vice President
Cohen Advances Within Firm's Award-Winning Consumer Lifestyle Marketing Practice
EAST RUTHERFORD, N.J., Oct. 27, 2011 /PRNewswire/ -- MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that Joseph Cohen has been promoted to senior vice president. As a member of the leadership team of MWW's consumer marketing practice, he has helped establish best practices while guiding communications, integrated marketing and digital/social media strategy for such major brands and organizations as Sara Lee , Gold's Gym International, 1-800-FLOWERS.COM and Zumba Fitness.
Since beginning his career at MWW Group twelve years ago, Cohen has risen to become a leader at MWW and in the communications industry. He currently serves on the national board of directors of the Public Relations Society of America (PRSA) and was recently honored at the PR News PR People Awards as "PR Team Leader of the Year."
"Joe is the embodiment of our agency's culture and values – he is strategic, results-driven and has a relentless passion for doing exceptional work," said Michael W. Kempner , president and CEO of MWW Group. "Joe has been a great influence and aspiration for MWW's young professional talent as they have watched him grow his career with the agency. He exemplifies MWW's philosophy of cultivating talent from within the firm."
"Over the last 12 years, Joe has contributed greatly to MWW's category leadership in consumer marketing. He has brought new ideas and best practices to many of the agency's clients and today is one of the most admired professionals in our industry," added Alissa Blate, MWW Group's global consumer marketing practice lead.
MWW Group's consumer marketing practice is renowned for its unique approach to raising brand awareness and crafting strategic multi-tiered campaigns. The practice specializes across a variety of industries, including consumer packaged goods, food and restaurant, health and fitness, and consumer technology.
Additional national brands and organizations that Cohen has helped lead communications initiatives for include Bowling Proprietors Association of America (BPAA), Nutrisystem, Everlast, Bally Total Fitness, The Palm Restaurant Group, and Sbarro Italian Eatery, among others.
During his twelve year career, Cohen has won numerous industry awards including recognition by PRWeek in 2006 on its list of "Ten Rising Stars." He holds a bachelor's degree from the S.I. Newhouse School of Public Communications at Syracuse University.
About MWW Group
MWW Group is one of the nation's top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
Through its "Network PR" approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders. Among its numerous awards for client work, the agency has been recognized as 2011 "Midsize Agency of the Year" and 2010 "Strategic PR Agency of the Year" by the Holmes Report and has received accolades from PR News for "Team of the Year," "Digital Firm of the Year" and "Top Places to Work in PR."
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