MWW Grows West Coast Roster With New Account Wins Across Consumer Technology And Corporate Communications Practices
Technology Innovators Agent Ace, BACtrack and Runtastic Retain MWW's Los Angeles and San Francisco Offices
LOS ANGELES, June 3, 2013 /PRNewswire/ -- MWW (www.mww.com), one of the top five global independent public relations firms, today announced that the firm has been named agency of record for three new accounts to be led out of the firm's Los Angeles and San Francisco offices. Leading online real estate agent platform, Agent Ace; global leader in breathalyzers, BACtrack; and health and fitness app, Runtastic will join the agency's growing West Coast account roster.
This announcement comes on the heels of the recent addition to MWW's Los Angeles client roster, leading footwear brand, Sanuk as agency of record.
"Agent Ace, BACtrack and Runtastic are all innovators in their respective categories. These brands turn to us to grow their market share and further build momentum for their products," said JP Schuerman, executive vice president and general manager of MWW's western region. "The Los Angeles and Silicon Valley tech sectors are experiencing quite a renaissance and we are proud to align our firm with a number of great consumer technology brands who are leading the charge."
More on the newest additions to MWW's western region client roster:
Agent Ace tapped MWW's corporate communications practice to position the brand at the forefront of the real estate agent matching sphere. MWW will develop a comprehensive narrative, further raising awareness of the brand as a key player within the industry. Agent Ace is an easy and free online resource connecting home buyers and sellers to the highest-performing real estate agent relative to a specific property.
MWW launched BACtrack's first mobile breathalyzer, an affordable, convenient, and highly reliable way to measure BAC levels and drink responsibly anywhere mobile devices can be used. MWW's consumer technology team will expand awareness for the product through engagement with key audiences and influencers via both traditional and digital media.
BACtrack is San Francisco-based and is the global leader in breathalyzers, offering a full range of innovative professional-grade products for both personal and professional use. Founded in 2001, BACtrack's goal is to provide affordable and accurate breathalyzers to people so they can understand how alcohol affects their body and make informed decisions from that information.
MWW will expand Runtastic's exposure as a leader in the health and fitness space within the United States. MWW will help guide Runtastic's communications efforts to target consumers through traditional and social media outreach and raise awareness of its innovative solutions.
Runtastic is an innovative suite of apps, products and services that track and manage health and fitness data to motivate individuals to get in shape, stay healthy and improve overall fitness. With more than 30 million downloads and 10 million active users worldwide on Runtastic.com, Runtastic's mobile applications sync directly with proprietary hardware to track exercise activity. Users can also view their online training log, get detailed data analysis and compare with others.
MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent global agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2012 "PR Agency of the Year," by the International Business Awards, 2011 "Midsize Agency of the Year" by the Holmes Report as well as "Digital Firm of the Year" and "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest and Google Plus.
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