NEW YORK, Jan. 29, 2013 /PRNewswire/ -- MWW (www.mww.com), one of the top-ten global independent public relations firms, announced today that Shannon Eis has joined MWW as senior vice president, corporate communications. She will play a key role in guiding corporate reputation, crisis management and executive eminence programs for some of the firm's top clients. A recognized expert in corporate reputation, executive eminence and crisis communications, Eis most recently led internal and executive communications at Conde Nast, the global publisher of many of the world's leading media brands.
Eis brings more than a decade of experience as a media spokesperson and on-air expert, including many years with CBS Network. Her work in strategic communications and in-depth media expertise has benefited many industry-leading brands by notably strengthening their position and perceptions in the marketplace.
In addition to her role at MWW, Eis will continue to serve as an on-air contributor for the "Late Show with David Letterman" as their play expert, as well as other media outlets, print, digital and broadcast, where she discusses important parenting topics, children's issues and trends. An experienced writer in both consumer and business channels, she has driven awareness of key issues, and thought leadership platforms for the brands she's supported.
"Shannon is a rare talent and her range of experience covers counseling world class brands on corporate reputation and crisis strategy to serving as a nationally-recognized media expert on parenting and consumer matters," said Michael W. Kempner, president and CEO at MWW. "She brings a record of success guiding internal and external corporate communications programs across a range of industries from both the agency and in-house side. Her tremendous media acumen and deep industry connections will be an asset to both our agency and our clients."
Previously, Eis spent seven years at Kaplow Communications as senior vice president where she headed the corporate communications practice group, supporting brands including American Express, Timex Corporation, LeapFrog Enterprises, GSI Commerce and others. She has also served as communications lead for the Toy Industry Association, the toy industry's trade and regulatory group, and has held other in-house positions at Workshare Technology, a software development company, and Hilton Worldwide.
Eis will be based in MWW's New York office. She holds a bachelor of arts from Florida State University.
MWW is one of the nation's top mid-sized public relations firms and one of the ten largest independent global agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2012 "PR Agency of the Year," by the International Business Awards, 2011 "Midsize Agency of the Year" by the Holmes Report as well as "Digital Firm of the Year" and "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest and Google Plus.