MWW Honored At PRSA 2014 Silver Anvil Awards For The NJEDA "Stronger Than The Storm" Campaign Firm Wins Top Honors in the Community Relations Category for its Integrated Marketing Campaign to Help Promote the Reopening of the Jersey Shore
NEW YORK, June 23, 2014 /PRNewswire/ -- MWW (www.mww.com), one of the top-five global independent public relations firms, received top honors in the "Community Relations" category for its "Stronger than the Storm" campaign, developed in conjunction with the New Jersey Economic Development Authority (NJEDA), to promote the reopening of the Jersey Shore. The Silver Anvil Award, considered to be among the public relations profession's most prestigious honors, recognizes the very highest level of achievement and the "best of the best" public relations practices. The award ceremony was hosted on June 12 at the AXA Equitable Center in New York.
"Our agency has deep New Jersey roots and this campaign was intensely personal to our staff. The success of the effort and continued recognition that it is receiving in the PR industry is fulfilling and a testament to the team's great work," said Michael W. Kempner, president and CEO of MWW.
MWW and NJEDA also earned a Silver Anvil Award of Excellence in the Events and Observances – Seven Days or Fewer – Government category, for the Jersey Shore's Grand Reopening: 130 Mile Ribbon Cutting Ceremony.
Following on the heels of its Platinum Award for "Campaign of the Year" win at the 2014 SABRE Awards, "Stronger than the Storm" has been widely credited in the PR industry as a seamlessly integrated campaign that delivered across all channels, and succeeded in its mission of bringing visitors back to the Jersey Shore as part of its recovery from Hurricane Sandy.
"Stronger than the Storm" was put in motion in wake of Hurricane Sandy. The campaign aimed to change misperceptions and drive a return of visitor traffic by making the public aware that the Jersey Shore was recovering, rebuilding and open for business. Integrating public relations, advertising, event activations, public affairs and social media, the campaign helped revitalize the economic development of the shore's 130-mile coastline.
People returned to the Jersey Shore in increasing numbers, with hotel occupancy in the four impacted shore counties 2.1 percent better than the average over the previous five years. The Jersey Shore was the only U.S. shore area to see an increase in hotel occupancy every month as the summer progressed in 2013.
The Jersey Shore's Grand Reopening: 130-Mile Ribbon Cutting involved communities across the Jersey Shore taking part in a simultaneous ribbon cutting to kick off the summer of 2013. The nationally televised event let the world know that New Jersey was open for business and ready for the summer.
MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare, LGBT marketing and visual branding.
MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the "North American Campaign of the Year" at the 2014 SABRE Awards, "PR Agency of the Year," by the International Business Awards, 2013 "Midsize Agency of the Year" by the Bulldog Stars of PR Awards as well as 2014 "Best Places to Work in New Jersey" by NJBiz and 2013 "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.