NEW YORK, Oct. 24, 2013 /PRNewswire/ -- MWW (www.mww.com), one of the top five independent public relations firms, announced today that Doug O'Reilly has been promoted to senior vice president of research and insights. Since joining MWW in 2011, O'Reilly has spearheaded the significant growth of the company's research practice and overall insight development capabilities. His team has built new methodologies that have been critical across practices throughout the agency and set new best practices for the industry. In his new role, O'Reilly will continue to spearhead the continued expansion of the firm's industry-recognized research and insights practice.
"Nearly every communications program we develop across every practice area is grounded in research and insights," said Michael W. Kempner, president and CEO of MWW. "Under Doug's leadership, we've developed proprietary tools and methodologies that help our teams have a deeper understanding of the landscape and build creative ideas on sound strategic footing. The result is programs that foster brand trust and relevance and enable our clients to connect with stakeholders on a deeper level."
MWW's research and insights practice drives the strategy behind each of MWW's client programs, which are measured by a range of approaches. The proprietary methodology NetRelevance, spearheaded by O'Reilly, goes beyond the traditional metrics of reach, sentiment and exposure to understand how content and individuals fuel the dialogue that ultimately contributes to the outcomes that matter most to businesses.
O'Reilly has over two decades of classic market research experience leading research and measurement for national and international brands. In addition to his work in strategy development and insight he is the founder of a startup concentrated on providing social media valuation and ROI for brands in the travel vertical. Prior to joining MWW, O'Reilly ran his own consultancy assisting a wide range of organizations on insight, social media and strategy development.
MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2013 "PR Agency of the Year," by the International Business Awards, 2013 "Midsize Agency of the Year" by the Bulldog Stars of PR Awards as well as 2013 "Best Places to Work in New Jersey" by NJBiz and 2012 "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.