MWW Promotes Robyn Schweitzer To Vice President, Consumer Marketing Integrated Marketing Specialist with CPG, Food, Hospitality and Gifting Expertise Advances within Firm's Award-Winning Consumer Practice
NEW YORK, May 15, 2014 /PRNewswire/ -- MWW (www.mww.com), one of the top-five global independent public relations firms, today announced that Robyn Schweitzer has been promoted to vice president. Since joining MWW in 2008, Schweitzer has helped lead award-winning campaigns for a number of MWW's consumer lifestyle marketing accounts spanning the CPG, food, hospitality and gifting sectors. Schweitzer specializes in integrated marketing communications campaigns and helping brands leverage public relations to work seamlessly in concert with advertising and marketing.
"Robyn is an expert at helping consumer brands develop integrated campaigns and programs that leverage PR to complement and amplify marketing and advertising. From CPG and gifting, to food and hospitality, she has consistently helped our clients develop programs that generate positive awareness and engagement," said Tara Naughton, executive vice president and East Coast consumer practice lead at MWW. "Robyn is a rising leader in our consumer practice with an incredible work ethic and we greatly value her commitment."
Prior to joining MWW, Schweitzer spent four years at RFC&P where she specialized in travel and tourism. Schweitzer earned her bachelor's degree in public relations from Penn State University.
MWW's award-winning consumer lifestyle marketing practice is comprised of public relations specialists who have extensive relationships with traditional and social media influencers and deep expertise in integrated marketing, brand marketing and product launches. Clients include marquee brands such as The Hillshire Brands Co., 1-800-FLOWERS.COM, Nikon, McDonald's Tristate Region, Subaru and Samsung Mobile, among others.
MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare, LGBT marketing and visual branding.
MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2013 "PR Agency of the Year," by the International Business Awards, 2013 "Midsize Agency of the Year" by the Bulldog Stars of PR Awards as well as 2014 "Best Places to Work in New Jersey" by NJBiz and 2013 "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.