MWW's Joe Cohen Named Among PRWeek's "40 Under 40" Senior Member of Firm's Consumer Marketing Practice Honored Among the "New Industry Trailblazers"
EAST RUTHERFORD, N.J., Sept. 12, 2013 /PRNewswire/ -- MWW (www.mww.com), one of the top five independent public relations firms, announced today that Joe Cohen, APR and senior vice president within MWW's consumer marketing practice has been named among PRWeek's 40 Under 40. Among the industry's most prestigious honors, each year PRWeek profiles forty professionals who are leading the charge for the next generation of communicators and have made significant contributions to their firms, clients and organizations. Cohen currently serves as National Chair-Elect of the Public Relations Society of America (PRSA). Recently he guided the development and roll out of the MBA Initiative, an industry-wide effort to build public relations coursework into business school curricula.
As a member of MWW's Consumer leadership team, Cohen has helped establish best practices while guiding communications, integrated marketing and digital/social media strategy for major global brands in the North America. His expertise encompasses the food and restaurant, health and wellness, sports marketing, non-profit and retail categories.
"Since joining MWW fourteen years ago, Joe has risen to become a leader at MWW and in the communications industry. He embodies MWW's culture and values which focusing on Matter More... providing strategic, results-driven innovative thinking that sets new best practices for our firm and our clients," said Michael W. Kempner, president and CEO of MWW. "Joe comes to work every day with the goal of making positive change happen and this is apparent in the work that he does for MWW, our clients and to advance the profession."
"Joe is an extremely valued member of our leadership team and has been a major contributor to the growth of our practice and our category leadership in the food and restaurant and health and wellness sectors," said Alissa Blate, MWW's global practice director, consumer lifestyle marketing. "He is a shining example of MWW's ability to retain and cultivate our best talent and is a role model and aspiration to our young professionals who have seen Joe grow his career at MWW."
MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2013 "PR Agency of the Year," by the International Business Awards, 2013 "Midsize Agency of the Year" by the Bulldog Stars of PR Awards as well as 2013 "Best Places to Work in New Jersey" by NJBiz and 2012 "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.