MXenergy and Cablevision Advanced Platforms Launch Dedicated Green Interactive Channel
-- Branded VOD Channel Features Educational Information Consumers Can Use to Conserve Energy and Save Money at Home --
NEW YORK, Nov. 8, 2010 /PRNewswire-FirstCall/ -- MXenergy, a supplier of natural gas and electricity to residential and commercial customers in deregulated energy markets throughout the United States and Canada, and Cablevision Advanced Platforms announced today the launch of MXenergyTV for iO TV® customers with a digital set-top box. MXenergyTV, now available across Cablevision's service area on iO TV® Channel 654, provides consumers with information they can use to conserve energy and money.
MXenergyTV features Attainable Sustainables, a multi-part series of original content that gives consumers simple tips to help save energy and, ultimately, the planet. Shot mostly in and around Connecticut, segments also include The Green House, a segment about sustainable products for your home; Talking Trash, a look at what happens to trash after the garbage truck pulls away; Out of the Box, a segment on a company that's been green for almost 100 years; Teaching Trash, showing trash as art and teaching kids about recycling; and Greener Trees, featuring a visit to a carbon offset farm in Georgia.
"We have been at the forefront of the sustainability movement and are always looking for creative ways to get the message out to consumers," said Jeffrey Mayer, president and CEO of Stamford, Connecticut -headquartered MXenergy. "As one of the largest providers of natural gas and electricity in the US, we feel we have a moral obligation to help educate consumers about ways to help the planet. We see Cablevision's terrific interactive television platform as the ideal vehicle to engage the public with these messages."
"Cablevision is pleased to work with MXenergy to provide educational information to help our customers stay informed about what they can do to make a difference," said Barry Frey, Executive Vice President of Cablevision Advanced Platform Sales. "Our interactive television provides MXenergy with an ongoing platform for customer education throughout the New York Metropolitan Area."
Cablevision's Advanced Platforms technology gives advertisers the opportunity for direct consumer engagement 24/7, along with a total branding environment and an array of interactive and engagement features that can be accessed by consumers with the click of the remote control from the comfort of their living rooms. MXenergyTV also provides consumers the ability to select icons to Test Green IQ; learn more about saving money by conserving energy usage Around the Home; and request more information with a click of their remote.
Cablevision Advanced Platforms, a division of Cablevision Systems Corp. (NYSE: CVC), has developed and implemented branded interactive VOD channels for a number of leading global brands over the past several years, including Mattel, Pillsbury, Disney Vacations, U.S. Navy, Dove Chocolate, General Motors, BMW and Sony Corporation. Featuring long- and short-form video, polling, photos and other information that engages, entertains and educates consumers; the VOD channels encourage viewers to learn more about how to incorporate these brands into their daily lives. Additionally, Cablevision has launched a series of niche VOD channels, including Optimum Autos and Optimum Homes. More information can be found at www.advanceyouradvertising.com.
MXenergy is one of the nation's largest independent suppliers of natural gas and electricity, whose goal is to provide those who live and work in deregulated territories within North America with the best prices and services on electricity and gas. Founded in 1999, MXenergy helps residential customers and small business owners control their energy bills by providing both fixed and variable rate plans. MXenergy is committed to best practices in environmental conservation and is a member of the Chicago Climate Exchange and is an Energy Star Partner. More information can be found at www.mxenergy.com.
Cablevision Systems Corporation is one of the nation's leading telecommunications, media and entertainment companies. In addition to its Optimum-branded cable, Internet, and voice offerings, the company owns and operates News 12 Networks, MSG Varsity and Newsday Media Group. Cablevision's assets also include Rainbow Media Holdings LLC and its programming and entertainment businesses, AMC, IFC, Sundance Channel, WE tv and IFC Entertainment, as well as Clearview Cinemas. Additional information about Cablevision is available on the Web at http://www.cablevision.com.
SOURCE Cablevision Systems Corp.
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