Mycestro Fingers Marcus Thomas As Advertising Agency Of Record
CLEVELAND, Feb. 27, 2013 /PRNewswire/ -- Innovative Developments, a Cleveland-based technology startup company, has selected Marcus Thomas LLC as its advertising agency of record. The Cleveland-based agency will handle planning, creative, media, public relations and digital marketing communications for the company's new product, Mycestro.
Mycestro is a 3D wireless mouse you wear on your finger. The product reached notoriety recently with its runaway funding success on Kickstarter.com, the crowd-funding website. Marcus Thomas, which has also taken an equity position in the startup, advised and guided Innovative Developments in its utilization of Kickstarter, for its potential as a funding source for Mycestro and as an accelerant for industry buzz.
In its first 8 days on Kickstarter, Mycestro achieved its $100,000 funding goal and has generated more than 100 stories in the global technology media.
According to Kickstarter statistics, out of the $450 million pledged to 36,342 successfully funded projects presented on Kickstarter since its inception in 2009, just 427 have achieved funding in excess of $100,000. Mycestro joined this elite group February 21 within 8 days of joining the crowd-funding web site.
Marcus Thomas is a $130 million, fully integrated marketing communications agency with 170 professionals in Cleveland and Youngstown, Ohio, and Buenos Aires, Argentina. Clients include Akron Children's Hospital, MTD Products (Troy-Bilt, Yard-Man, Yard Machines, Remington and MTD brands), Nestle, the Ohio Lottery, Quanex, Sherwin-Williams Paint and Sundries Brands (Dutch Boy®, Krylon®, Purdy®, and Pratt & Lambert®), Sirva, Swagelok and Tarkett, among others. For more information, visit marcusthomasllc.com.
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