BOULDER, Colo., June 1, 2017 /PRNewswire/ -- MyChelle Dermaceuticals, the fastest-growing natural sunscreen brand according to SPINS consumer data, is committed to manufacturing effective sun products that are as good for your skin as they are for the planet. The pioneer in advanced, clean, bioactive skin care, MyChelle was one of the first personal care companies to advocate for consumer and environmental safety, and label transparency.
Substantiating the company's efforts to raise ingredient and ethical standards in the category, all MyChelle sun protection is formulated using the following safety and eco-friendly criteria:
1. Broad Spectrum and Mineral Based
Zinc Oxide and Titanium Dioxide scatter and deflect UV rays, forming a highly effective physical layer of protection against harmful UVA and UVB rays. These active ingredients provide safer sun protection than synthetic "chemical" sunscreens (Avobenzone, Homosalate, Oxybenzone, Octinoxate, and Octisalate are the most common) that absorb UV rays and have an increased chance of irritation, sensitivity and allergic reactions.
2. FDA/International Compliant SPF Testing
To ensure a stable and and effective SPF (Sun Protection Factor), MyChelle sun care is tested by respected independent laboratories that follow both the U.S. and stricter worldwide regulations.
3. Non-Nano Testing
Although the FDA does not recognize an official regulation for nanoparticles, MyChelle follows the EU definition—the primary particle size is greater than 100nm—and is certified non-nano through two independent laboratories.
4. Reef Safe
MyChelle was one of the first sun care manufacturers to avoid marine-toxic chemicals, including Oxybenzone, Octinoxate, Butylparaben and Retinyl Palmitate that have been found to be devastating to coral reefs and marine life worldwide.
Sustainability practices include ethically sourced ingredients, wind-powered energy, and recyclable paperboard boxes and plastic tubes.
In support of its environmentally safe formulas, MyChelle donates 1% of all sun protection proceeds to the Surfrider Foundation, a non-profit organization dedicated to protecting the world's fragile oceans and beaches.
Most recently, MyChelle launched Sun Shield Liquid Tint SPF 50 ($22.50 / 1.0 fl. oz.), a softly tinted, 100% Zinc Oxide-based sunscreen for maximum UVA/UVB broad-spectrum protection. The silky formula blends weightlessly, matching your skin tone and giving skin a fresh, healthy glow. Incredibly sheer, it can be worn alone for a natural look or used as a primer under foundation or mineral powder to create a beautiful, smooth, matte finish. This oil-free product is recommended for all skin types and available in two universal color-matching shades: Nude & Natural Tan.
MyChelle sun care products are available at MyChelle.com, nationwide at Whole Foods Market and select Kohl's department stores, and regionally at independent natural retailers, including Pharmaca and Sprouts.
About MyChelle Dermaceuticals
Founded in 2000, MyChelle was the natural industry's first to use anti-aging peptides, plant stem cells, and clinically proven dermatological ingredients. Our 360-degree approach to beauty provides clean, conscious and comprehensive products that are bioactive and ethically sourced.
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SOURCE MyChelle Dermaceuticals