BOULDER, Colo., March 1, 2016 /PRNewswire/ -- Consumer demand for premium natural skin care is surging, and today MyChelle Dermaceuticals revealed it is expanding distribution of its clean, natural skin care line into Ulta Beauty, the country's largest beauty retailer. The launch at Ulta stores nationwide will introduce MyChelle to a broader customer segment and signals the Colorado-based company's strategic shift into the prestige skin care category.
This month MyChelle will open 50 Ulta doors with a key assortment of cleansers, exfoliators, serums, moisturizers, and sun protection. MyChelle is currently available at Ulta.com. The brand's award-winning products are formulated with bioactive, clinically-proven ingredients that won't compromise personal health and safety or the wellbeing and conservation of the environment.
"As a leading authority in the field of advanced natural skin care technology, MyChelle is honored to partner with Ulta in introducing a product line that delivers clean science and professional results to the prestige beauty market," says Peggy Moore, Chief Business Development Officer, MyChelle Dermaceuticals.
MyChelle Corporate Integrity and Transparency
Since its founding in 2000, MyChelle has maintained a commitment to full transparency regarding the botanicals and high-performance ingredients it sources and uses in its skin care. Last month, the company reported 15 of its products are now EWG VERIFIED™ by non-profit organization the Environmental Working Group (EWG). MyChelle is the first Ulta brand to bear the EWG VERIFIED™ brand mark developed to help consumers quickly and easily identify personal care products that are formulated without potentially hazardous ingredients, fully disclose all ingredients, and are created following good manufacturing practices.
MyChelle Beauty Key 3 Now Available at Ulta
For women and men seeking to keep their skin healthy and looking its best, MyChelle created the Beauty Key Three (BK3) protocol that integrates essential, high-performance ingredients proven to perfect, correct, and protect all skin types. Now available at select Ulta stores and Ulta.com, this dynamic daily trio supports a dermatologist-recommended, anti-aging regimen of topical antioxidant Vitamin C followed by a broad-spectrum SPF in the morning, and use of a topical Retinal at night.
- Perfect C Serum – An active serum with 17% L-Ascorbic Acid to brighten skin and minimize fine lines.
- Sun Shield SPF 28 Unscented – A mineral-based sunscreen with broad-spectrum UVA/UVB protection.
- Remarkable Retinal Serum - An advanced, non-irritating retinal serum that promotes skin renewal and repair.
MyChelle Community Engagement
For updated MyChelle company news, events, and retail promotions, follow MyChelle Beauty on Facebook, Twitter, and Instagram Visit the MyChelle blog for expert skin care advice.
About MyChelle Dermaceuticals
Founded in 2000 in Colorado, MyChelle Dermaceuticals transformed the natural beauty industry being the first to use anti-aging peptides, plant stem cells, and clinically proven dermatological ingredients. Our progressive, 360-degree approach to beauty provides clean, conscious, and comprehensive skin care products that are bioactive, ethically sourced, and formulated with high-performance ingredients for superior results and a lifetime of natural, healthy skin.
SOURCE MyChelle Dermaceuticals