BOSTON, Oct. 5, 2016 /PRNewswire/ -- Myelin Communications has announced accomplished Chicago advertising executive Ron Bess will serve as CEO of Myelin Communications, and President/CEO of Myelin's Chicago agency, HY Connect. Bess is known throughout the marketing and advertising community for his ability to attract top talent and help build agencies and brands. This leadership change comes as Myelin and HY Connect executive Rich Levy transitions to a business development consultant role for all companies within the Myelin network.
Bess has held leadership positions with many of the industry's top agencies including DDB, FCB, Y&R, and Havas. Myelin will benefit from the insights he has gained from his front-row vantage point of the ever-evolving advertising landscape.
Mid-career Bess launched his own advertising agency, Bayer Bess Vanderwarker (BBV), which quickly became Chicago's fastest growing agency and Adweek's Agency of the Year. Bayer Bess helped build the Gatorade brand from its infancy by featuring athletes of every age striving to "Be Like Mike". BBV was purchased by True North Communications and merged into Foote, Cone & Belding where Bess became President Worldwide.
Bess is a graduate of the University of Illinois where he earned his undergraduate and Master's degrees in Business and Communications. He has been honored as Chicago's Illini of the Year. He serves on the Off the Street Club and Illinois Athletic Boards. In addition, Bess is Chairman Emeritus of the Chicago Agency Community Board of the 4As, a group he created by bringing together a cross section of 25 advertising and marketing services agencies. Through the 4A's, Bess' mission has been to make Chicago a preferred destination for top young talent.
About Myelin Communications
Just as myelin insulates and strengthens connections between the brain's neurons, making them more powerful message conductors, Myelin Communications is a unique network of companies specializing in health and financial services. For a growing portfolio of payer, provider, medical, financial, and wealth management organizations, Myelin creates connections that can make a message platform even more powerful. Our capabilities include brand development and activation, market research, channel planning and media solutions, integrated creative and marketing content, digital technology solutions, sales enablement, data analytics, mobile engagement, measurement strategies, and more. More information is available at www.myelincommunications.com.
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SOURCE Myelin Communications