SAN DIEGO, March 16, 2017 /PRNewswire/ -- The wilting garden industry is receiving some new life thanks to a new generation of digital consumers who are using their smartphones to identify plants. After years of poor customer service and limited biodiverse choices at big-box stores, myGardenAnswers has discovered the key to satisfying plant-lover's curiosity and generating demand for diverse plant products in the green industry.
"The gorillas of the industry, such as Scotts Miracle-Gro or Ball Horticultural, are failing with their digital offers; they spend millions on marketing but don't seem to gain any traction with their apps. If you want to reach the millennials, you need provide value in terms of search and content; putting your catalog into an app isn't going to cut it." - Alex Shah, CEO, GardenAnswers, LLC. "We are reaching the next generation with this digital channel, introducing them to far more diverse plants than the handful of products sold at the box stores like Home Depot and Lowes."
Free in the iOS App Store and Google Play, the myGardenAnswers app puts a wealth of information about plants, insects and diseases in the palm of your hand. With its easy-to-use interface, the user simply snaps a picture of a flower, or other distinguishing characteristic of the plant, taps submit and within seconds, the app finds possible matches. After selecting the closest visual match to the plant in question, the user is provided with answers that include plant care and maintenance help. Users can store answers under a favorites tab for future reference. If the app cannot find a match, users have the option to submit their photo and questions to an outside garden expert directly from within the app.
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SOURCE GardenAnswers, LLC