People Search Site Registers 2.4 Million New Members in October 2010, Nearly All in the U.S.; Unique Visits to MyLife up 80% YOY

LOS ANGELES, Nov. 23, 2010 /PRNewswire/ -- MyLife.com, the web's leading people search service, is now registering more U.S. users per month than LinkedIn and Twitter.  MyLife registered 2.4 million new members in October 2010, nearly one per second, and unique visitors have increased 80% year-over-year (YOY) to 26 million.  This brings MyLife's total number of registered users to 41 million, primarily U.S. adults 35 years and older.  

MyLife.com offers the web's most comprehensive people search service, and consumers have continually turned to the site to create connections for real, valuable reasons.  With more than 205 million total U.S. records, MyLife has:

• Nearly twice the people available to be found in the United States vs. Facebook (116 million U.S.)
• More profiles than Twitter and LinkedIn combined (17 million and 32 million U.S., respectively).  

"It's easy to lump connections sites into one big 'social network' bucket, but MyLife's focus on robust people search services and dedicated verticals makes us different.  We connect people for valuable reasons – dating, job seeking, hiring and reconnections that are worthy of subscription," said Jeff Tinsley, CEO of MyLife. "General social networks are great for keeping in touch and sharing photos of your vacation, but our goal is to make important introductions that help Members meet real needs for the benefit of their lives."  

MyLife.com's growth strategy includes introducing new vertical search categories to provide greater membership value.  In 2010, MyLife introduced QuickMatch Singles for dating and singles connections, and re-launched Reunion.com for classmate reconnections.  MyLife successfully employs a "freemium" subscription model, and expects revenue growth of more than 50% in 2011.  

MyLife.com is currently the most comprehensive database on unique individuals, with more than 1.2 billion total worldwide records and nearly 800,000 active paying subscribers.  MyLife is the only website that provides users with information and alerts on "Who's Searching for You" and other important activity related to their own profile.  

About MyLife.com, Inc.

Launched in January 2002 by CEO Jeffrey Tinsley, MyLife.com, Inc. provides the search industry's most powerful online and offline people search capabilities.  MyLife has the largest database with over 205 million U.S. profiles and more than 1.2 billion records worldwide, allowing people to connect with others for a variety of valuable reasons, rather than just finding friends.  The product of a successful merger between Reunion.com and Wink.com in November 2008, MyLife.com has more than 38 million members, nearly all in the United States.  MyLife.com is based on Los Angeles.

SOURCE MyLife.com, Inc.

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