MyMenu Offers Entry-Level Plan to Its First Area Representative Candidates

CHICAGO, March 25 /PRNewswire/ -- MyMenu, a Chicago-based frozen grocery retailer that offers hundreds of delicious easy-to-prepare meal ideas in one easy-to-navigate aisle, announced today that it is offering an entry-level plan to its first area representative candidates. This highly competitive plan provides a great opportunity by reducing the investment requirements for the first MyMenu area representatives in the Midwest, including the states of North Dakota, South Dakota, Nebraska, Minnesota, Iowa, Missouri, Wisconsin, Indiana, Illinois, Michigan, Ohio, Pennsylvania, Kentucky and Tennessee.

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"MyMenu is a retailer of highest quality flash frozen foods. We are thrilled by the reception our stores have received since opening in summer 2008, and are excited to see the expansion of the MyMenu brand through partnerships with area representatives," says MyMenu U.S. Divisional Vice President, Jennifer Dodd. "MyMenu has been following a roadmap towards franchising since the inception of the brand. After careful consideration we decided that the time is now right to offer an easy on-ramp for area representative candidates, as it will allow us to meet the growing demand for MyMenu stores throughout the Midwest, while helping us to address the current credit crunch challenges facing the franchising community."

The MyMenu concept offers franchisees and area representatives an excellent business opportunity, a highly developed infrastructure and industry best practices in quality control. MyMenu stores have been developed specifically for the U.S. and are based on the highly successful award-winning, national chain, M&M Meat Shops – Canada's leading specialty food retailer which is regularly celebrated for its growth and market penetration. Four hundred and seventy M&M Meat Shops stores operate from coast-to-coast in Canada, which has a population of 33 million and is approximately the size of California. M&M Meat Shops is also recognized as one of the most successful franchise networks in North America, supported by more than 25 years of M&M Meat Shops franchising success.

Area representative candidates interested in working with MyMenu will be able to take advantage of significantly reduced upfront costs, including the initial area fee and extended payment options. These savings will be injected directly back into the new area representatives territory in the form of marketing assistance and other franchisor subsidies allowing the area representatives a quicker ramp up period in the sales of unit franchisees.

MyMenu is also, for a limited time, lowering its royalties to Madison, WI, and Fort Wayne, IN, franchisees as part of the pioneer plan in an effort to help them reach a faster level of profitability. It will also provide considerable store support, and field support to offset operational costs.

About MyMenu

MyMenu is a new grocery shopping experience launched in the U.S. based on the M&M Meat Shops concept, a trusted and award-winning Canadian retailer, specializing in high-quality frozen meals and celebrated for its tremendous success and commitment to the community. MyMenu offers hundreds of meal ideas for today's busy families in just one aisle, with products ranging from succulent steaks to delicious desserts and meal ideas. MyMenu stores are currently open in Madison, WI, and Fort Wayne, IN. MyMenu has plans to open more stores in the Midwest, and has area representative and unit franchise opportunities available in the Midwest. Area representative and unit franchise opportunities are currently available in North Dakota, South Dakota, Nebraska, Minnesota, Iowa, Missouri, Wisconsin, Illinois, Michigan, Indiana, Ohio, Pennsylvania, Kentucky, and Tennessee. For information on MyMenu, including franchising opportunities, meal ideas, recipes and entertaining tips, please visit www.MyMenu.com. This Offer is made only by Franchise Disclosure Document.

SOURCE MyMenu