Myspace Co-Founder Chris DeWolfe Joins Talenthouse's Board
DeWolfe Brings Unique Mix of Social Media, Entertainment, Technology and Marketing Expertise to the Fast-Growing Talenthouse Platform
PALO ALTO, Calif., June 28, 2012 /PRNewswire/ -- Talenthouse, the leading social media platform for creative talent and brand advertisers, today announces that digital entrepreneur Chris DeWolfe is joining its Board of Directors. Currently the CEO of SGN, a leading developer and publisher of cross-platform games on social and mobile networks, Mr. DeWolfe was the co-founder and CEO of pioneering social network Myspace which defined the concept of socializing around shared interests. Talenthouse provides brand advertisers with content-centric branded campaigns that leverage the global creative community to drive social media engagement at unrivaled scale and impact.
"Direct relationships with social media influencers and compelling, branded content is exactly what advertisers are looking for and Talenthouse offers that in a brilliant way," states DeWolfe. "Custom branded advertising campaigns that leverage the reach and content of the global creative community are proven to be highly successful. Talenthouse has developed a self-service platform that allows for an infinite amount of campaigns – scalable, repeatable and targeted. The approach achieves spectacular virality, is social network agnostic and provides an infinite number of content creators to choose from."
Amos Pizzey , Talenthouse Founder, says, "It was meant to be that Chris joins our Board. When we first conceived of the company, it was born out of an idea that was pioneered by Chris at Myspace when he brought together the music world and social media – how can we create a bridge between the entertainment and the technology worlds that enables collaboration and engagement through social media. Talenthouse's unique creative community is exactly that meeting point and provides advertisers an easy way to connect with content creators."
"Chris built Myspace around a business model that allowed brand advertisers to benefit from the enormous reach artists bring to the table," states Roman Scharf , Talenthouse CEO. "We've just taken it one or two steps further. Creatives have content and influence – brands need content and influence, it's that simple. Chris understands the intersections of social media, entertainment, advertising and technology like no other and we are honored to have him join our team."
About Chris DeWolfe
Mr. DeWolfe has led the acquisitions of MindJolt, SGN and Hallpass Media, creating a leading independent multiplatform game developer and publisher on social and mobile platforms. Responsible for more than 12 top 10 titles on the App Store and three number one titles on the Amazon Appstore, SGN has 35 million monthly active users, 80 million mobile downloads and more than 80 million installs on Facebook.
Mr. DeWolfe has been featured on the cover of Fortune magazine twice, was named one of TIME's 100 most influential people in the world (2007) and chosen by Barbara Walters as one of her 10 most fascinating people (2007). Mr. DeWolfe has a B.A. degree in Finance from the University of Washington and an MBA from the University of Southern California and was honored by the latter as Alumni Entrepreneur of the Year (2006). Mr. DeWolfe served on the board of directors of the Los Angeles County Museum of Art; he lives in Los Angeles.
Talenthouse is the world's most influential online community of artists and creators, bringing aspiring talent and industry icons together to cultivate conversations and campaigns across the web. Artists always retain ownership of their own work using Talenthouse as a platform to make connections that drive their careers forward. Brands choose Talenthouse to engage in a dialogue with their audience in an entertaining, relevant and credible context. Talenthouse's Sponsored Engagement Engine (SEE) is a targeted and effective social media marketing tool, which promotes maximum engagement via social voting, enables brand advertisers to grow awareness and become immersed into conversations across leading social networks. As artists collaborate on projects, create original content and share their passions with their fans and followers, they effectively shape popular culture.
Celebrated icons and global brands like Red Bull , Virgin Mobile, Nokia, Universal Music, bing, 20th Century Fox, adidas, Nikon, Warner Music , Microsoft, HP, Beck's, Justin Timberlake , Rihanna, U2, Lady Gaga, deadmau5, Kylie Minogue , Dolce & Gabbana, Paul McCartney , Florence + the Machine, Stan Lee and Dell among many others have all run successful campaigns on Talenthouse to build brand visibility and awareness across and beyond the social web. It's at Talenthouse that artists and brands engage to build an authentic community that rewards creativity and unlocks the value of collaboration.
For more information please visit www.talenthouse.com
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