"More and more consumers are consulting online reviews before making a purchase online, so it's more important than ever to adopt a transparent customer process that allows business to listen and respond to feedback," said Fred Mather, General Manager of The Americas at Trustpilot. "By embracing online reviews – both good and bad, companies will able to build customer loyalty and advocacy online, ultimately leading to better revenue."
Benefiting from Reviews
Businesses that allow for online review and who take the time to respond to them, both good and bad, continue to see positive results, including:
- Increase in sales: displaying reviews creates customer confidence and increases conversion rates
- Boost in SEO: reviews provide unique, fresh and relevant user generated content while bringing the potential of thousands of new searchable keywords
- Stand out in organic search: adding reviews and a star rating to organic search results can improve click through rates by 30%**
For more information about Trustpilot, please visit https://www.trustpilot.com/.
*SOURCE: Dimensional Research, 2013
**SOURCE: Search Engine Land, 2011
Trustpilot is a global, online review community that builds trust and transparency between consumers and businesses. Currently boasting more than 19 million consumer reviews of 120,000 businesses, Trustpilot produces a TrustScore for businesses based on recent reviews. Trustpilot's community is live in 27 countries and more than 10,000 consumers sign up to Trustpilot everyday. The platform also helps businesses generate insights through customer review data analytics. This can be used to continuously improve business operations, increase customer satisfaction and drive innovation. By enabling businesses to engage directly with customers, Trustpilot aims to set new global standards in consumer to business dialog.
Trustpilot has customers in 65 countries and has developed strong positions in Denmark, Sweden, UK, France, Germany and the Netherlands, as well as the U.S. With offices in Copenhagen, London, New York, Berlin and Melbourne, Trustpilot's 500+ employees represent 40 different nationalities.
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