NABISCO, with OREO, RITZ and the Rest of its Snacking Portfolio, Announces Sponsorship of Multi-Platinum Trio Lady Antebellum's YOU LOOK GOOD WORLD TOUR
Partnership is part of brand's "Remix Your BBQ" campaign aimed at inspiring fans to incorporate NABISCO snacks into their summer BBQs
EAST HANOVER, N.J., May 23, 2017 /PRNewswire/ -- As summer BBQ season heats up, snacking leader NABISCO, a Mondelēz International brand, is teaming up with seven-time GRAMMY Award-winning group Lady Antebellum to take delicious snacks, including iconic cookie and cracker brands like OREO, RITZ, CHIPS AHOY! and TRISCUIT, among others, on the road as the band launches their YOU LOOK GOOD WORLD TOUR, presented by NABISCO. Kicking off May 26, the sponsorship is part of NABISCO's broader "Remix Your BBQ" multi-brand integrated campaign encouraging families to reinvent the classic grilling experience and switch up backyard gatherings with new flavors, snacks and traditions.
In addition to the title tour sponsorship, a NABISCO food truck will be at select U.S. YOU LOOK GOOD WORLD TOUR stops throughout the summer, sampling NABISCO-inspired recipes and hosting fun backyard games. Concert-goers can stop by the NABISCO food truck and get in on the snacking fun at Lady Antebellum shows in Camden, NJ (June 23), Cincinnati, OH (June 25), Clarkston, MI (June 30), Indianapolis, IN (July 1), Syracuse, NY (July 13), Wantagh, NY (July 14), Hartford, CT (July 22), Gilford, NH (July 23), Jacksonville, FL (July 27), Tampa, FL (July 28) and West Palm Beach, FL (July 29).
NABISCO is also giving a lucky fan the chance to win a VIP trip for four to see Lady Antebellum live at their show in Nashville, TN, on September 9. Fans can text "NABISCOBBQ" to 35350 or visit NABSICOBBQ.com and complete the registration form to enter, as well as discover delicious remixed summer recipe ideas via digital, mobile and social media.
"Just in time for the summer BBQ season, we are thrilled to sponsor Lady Antebellum's YOU LOOK GOOD WORLD TOUR and introduce fans to all the remixed flavor possibilities NABISCO can bring," said Stephen Chriss, Head of North America Marketing Partnerships at Mondelēz International. "We are excited to bring Lady Antebellum and snacking fans alike the inspiration to remix their favorite summer BBQ menus, and unlock new snacking experiences with our awesome snacking brands like OREO and RITZ leading the way. What's a summer gathering without OREO and RITZ?"
The Lady Antebellum YOU LOOK GOOD WORLD TOUR, presented by NABISCO, is only one part of the snack brand's "Remix Your BBQ" integrated marketing campaign – including in-store sampling, PR, social media and influencer engagement – geared to inspire families to add NABISCO snacks into their summer BBQ line up. Kicking off Memorial Day weekend, NABISCO is stopping at more than 7,000 grocery and food stores across the country from May through July, sharing remixed recipe samples and giving shoppers the opportunity to enter the Lady Antebellum sweepstakes. The NABISCO food truck will also bring the unique BBQ-meets-concert experience to select retail locations.
The brand is driving the BBQ conversation on social through a dedicated "Remix Your BBQ" Pinterest board – a one-stop BBQ planning hub with fun summer recipes, Lady Antebellum playlist and more, challenging families to skip the traditional burgers and hot dogs this summer and remix their BBQ menu with some NABISCO inspiration, including RITZ BBQ Chipotle Pulled Chicken Toppers, OREO Key Lime Pie Bites, TRISCUIT Caprese Pesto Chicken Bites, and CHIPS AHOY! Southern "Peach Cobbler" Parfaits.
Visit NABISCOBBQ.com for more information on the "Remix Your BBQ" campaign, including remixed recipes and fan sweepstakes details. NABISCO is also asking fans to off how they are remixing their BBQS using the hashtags #NABISCO #BBQRemix throughout summer.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is building the best snacking company in the world, with 2016 net revenues of approximately $26 billion. Creating more moments of joy in approximately 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
About Lady Antebellum
With a new sense of history and possibilities, Lady Antebellum's sixth studio album HEART BREAK (Capitol Records Nashville), out June 9th, had Dave Haywood, Charles Kelley and Hillary Scott on a new mission — setting aside time to put themselves in new surroundings, and concentrate on writing and exploring musical endeavors with no distractions. Alongside producer busbee, their desire to shake things was made evident by the record's debut lead track and current single, "You Look Good," as the "soul-infused single makes good use of horns" (Washington Post). Additionally, the trio had a hand in writing eleven songs on HEART BREAK, resulting in their most intimate and heartfelt work to date. The new music follows more than 18 million units, nine No. One hits, ACM and CMA "Vocal Group of the Year" trophies three years in a row, and countless other honors including Billboard Music Awards, People's Choice Awards and Teen Choice Awards. For more information about new music and upcoming tour dates, visit www.ladyantebellum.com.
SOURCE Mondelez International, Inc.
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