LOS ANGELES, Nov. 10, 2015 /PRNewswire/ -- NailSnaps, the platform that lets people turn photos into custom nail art and YouTube star Olga Kay announced today a partnership launching Mooshwalks x NailSnaps, a series of nail designs based on Olga Kay's highly popular MooshWalks socks characters.
Until now, NailSnaps has focused exclusively on direct-to-consumer custom designs. NailSnaps will continue to empower personal expression via the free mobile app. Additionally, customers can purchase limited edition designs created by Olga Kay and featuring Moosh characters to match Olga Kay's distinctive line of Mooshwalks 3D socks. This collaboration marks the first time customers can purchase nail designs created by a member of the NailSnaps community.
"I love how NailSnaps offers such a unique, easy way to decorate your nails!" said Olga Kay. "People in the Moosh Army are all about self expression but they don't have have time to sit around waiting for paint to dry. They have bigger, better things to do! Many of my fans are teenage girls so I'm thrilled to introduce this platform that gives them a new way to easily express themselves while enjoying Moosh characters."
"Olga Kay is the perfect partner for us to pilot our peer-to-peer sales program because she is such a creative force and so are her fans," says NailSnaps CEO, Angel Anderson. "Reciprocal creativity can power great things on NailSnaps. Olga Kay can create looks for her fans to wear AND she can challenge her audience to make their own designs with her images to encourage their personal creativity. As demand for unique, easy-to-apply nail art increases, this is the first of many artistic collaborations that will be offered as NailSnaps evolves its designer royalty program."
Mooshwalks x NailSnaps make perfect holiday gifts that let people express themselves from toes to fingertips. Fans can purchase Mooshwalks x NailSnaps through the free iOS NailSnaps mobile app and on NailSnaps.com/OlgaKay. Sets retail for $19 and include 20 wraps (2 widths per fingernail) plus a mini nail file. NailSnaps ship worldwide for easy at-home application with no mess, no toxicity, no dry time.
NailSnaps disrupts the 8.5 billion dollar nail industry with the world's best way to create, share, and wear custom nail art. The female-founded technology company based in Los Angeles, focuses on empowering personal expression via a mobile/social platform and lets people turn photos into custom nail wraps. NailSnaps retail for $19 and include 20 wraps (2 widths per fingernail). NailSnaps ship worldwide for easy at-home application with no mess, no toxicity, no dry time.
ABOUT OLGA KAY
Olga Kay is a comedian, writer, director, and entrepreneur who runs popular YouTube channels with a combined fan base of over 1.5 million subscribers. Her content varies from scripted comedy to lifestyle Vlogs with funky fashion and beauty tips. MooshWalk socks launched late 2013 (the name inspired by Olga's cat Mushika) a line of unique 3D socks.