EWING, N.J., May 4, 2015 /PRNewswire/ -- Church & Dwight Co., Inc., the maker of Nair™ depilatories and waxes, announces the extension of the Moroccan Argan Oil line of hair removal products with a new face wax and depilatories for face and body. Each product is infused with 100 percent natural Moroccan Argan Oil, known for its deep replenishing and moisturizing qualities. Launching this month, the new additions include Nair Glides Away™ Moroccan Argan Oil, Nair Ultimate Roll-On Wax for Face Moroccan Argan Oil and Nair Precision Kit for Face & Upper Lip Moroccan Argan Oil.
Moroccan Argan Oil has been used for centuries and is known to help moisturize skin through its replenishing nutrient-rich and restorative qualities, which also help support the health and beauty of skin. The Nair Moroccan Argan Oil collection is also infused with orange blossom, which is known to soothe and hydrate skin, and also provides an invigorating and fresh fragrance.
"As we celebrate our 75th anniversary, we take pride in the innovation of our at-home hair removal experience, empowering women everywhere to show off their best selves," said Stacey Feldman, Vice President of Marketing, Nair brand at Church & Dwight Co., Inc. "Last year's positive response to our Moroccan Argan Oil line prompted us to expand the portfolio, offering women a full collection of products that address a variety of hair removal needs."
To further celebrate the anniversary, Nair is launching its Instagram channel @NairCare to highlight all the ways the brand can enhance your everyday beauty routine with the hashtag #MakeitLast. The Nair Instagram channel will also highlight the newest complete Moroccan Argan Oil line and the latest on how to achieve silky and glowing skin just in time for summer with the hashtag #NairShortShorts. The brand has also enlisted celebrity fashion stylist Natalie Saidi who will share her expertise in creating the perfect ensemble from head to toe. Saidi, a widely sought-after celebrity, editorial, commercial and red carpet stylist, understands the importance skin plays in the world of fashion, and knows that Nair is the go-to product to look and feel radiant all year long.
"As part of their daily fashion routine, women tend to focus on what to wear, when the real fashion secret starts with the foundation of smooth skin," explains celebrity fashion stylist Natalie Saidi. "Whether styling for a red carpet event or a night out on the town, Nair is the ideal accessory for professional results at home."
Escape to Morocco
The complete Nair Moroccan Argan Oil line includes:
- NEW – Nair Glides Away™ Moroccan Argan Oil provides a no-touch application in a convenient delivery system for use on bikini, arms and under arms, effective even on coarse hair.
- NEW – Nair Ultimate Roll-On Wax for Face Moroccan Argan Oil offers salon strength results to remove very short hair and is formulated to be water rinseable. The specially-formulated resin wax heats with boiled water* for precise application on facial hair through its contour tip. Salon-quality results at-home last up to 8 weeks**.
- NEW – Nair Precision Kit for Face & Upper Lip Moroccan Argan Oil is a depilatory offering an easy and precise application with its contour applicator tip. The unique two-step process offers long lasting results and the moisturizer rebalances and soothes skin.
- Nair Ultimate Roll-On Wax for Body Moroccan Argan Oil is a unique, specially-formulated resin wax that washes off easily with soap and water, and can remove very short hair at the root. The multi-position applicator allows for easy application for use on the legs, body and bikini line. Simply remove the safety plug and place the whole applicator in the microwave to achieve silky smooth, salon-quality results at-home that last up to 8 weeks**.
- Nair Sprays Away™ Moroccan Argan Oil is a convenient spray for precise, no-touch application for use on legs and body. It dissolves hair below the surface of the skin for results that last days longer than shaving. It works even on coarse hair.
- Nair Shower Power™ Moroccan Argan Oil is an in-shower depilatory cream that resists runoff in the shower for results that last days longer than shaving. This formula can be used on legs and body and is effective even on coarse hair.
*See insert for complete heating instructions.
**Individual results may vary.
Nair™ has been a trusted brand since the 1940s. From the beginning, the makers of Nair depilatories have been an innovator, expert and partner in the hair removal category. Starting as a single-formula, single-scent depilatory lotion, Nair has grown into a large portfolio of products serving women and men. As the No.1 depilatory brand on the market, Nair, "Like Never Before," is poised to continue its growth and meet the hair removal needs of all consumers. For more information, log on to www.NairCare.com, www.Facebook.com/NairHairRemover and Instagram.com/NairCare.
Maggie Cancelosi, Edelman