"Our customers buy our products because of what we stand for, both in terms of what our products are about and their flavor profiles," said John Kreilich, President and Founder of Naked Bacon. "Consumers appreciate that our bacon is made in small batches with all-natural ingredients. Providing complete transparency to current and potential consumers through the SmartLabel initiative will truly distinguish us from competitors by offering consumers a look into our products beyond the physical package label in a quick and easy to use digital format."
SmartLabel, developed by the Trading Partner Alliance, helps customers extend their knowledge of the food they consume beyond the physical label by digitally housing extended nutritional information, ingredients, allergens, third-party certifications and more. Products from participating companies have their own landing pages that are organized in a consistent format across the board. Companies, such as Naked Bacon, that participate in SmartLabel make it easier than ever for shoppers to find information about products they use and consume.
"SmartLabel allows us to provide customers with extended product information such as where ingredients are sourced, how the manufacturing process works, and what certifications the company and our products have earned," said Kreilich. "For Naked Bacon, participating in SmartLabel was an easy decision. Onboarding products into SmartLabel was incredibly seamless, and the platform will be a big differentiator for us moving forward."
"We've seen a seismic shift in terms of what consumers expect from food companies in terms of product information," said Ronak Sheth, Chief Customer Officer at Label Insight. "We're excited to help Naked Bacon provide more transparency about their food to gain customer trust and loyalty, ultimately leading to a larger customer base."
To learn more about Label Insight and the SmartLabel initiative, visit www.labelinsight.com.
About Naked Bacon
Naked Bacon is the all-natural, better-tasting, better-for-you bacon that's produced without nitrates or phosphates. The company uses a recipe that dates back to 1861, and produces bacon in small batches to ensure quality. Each batch of bacon is gluten-free, dry cured by hand, has no water added, and is lower in sodium due to the to the use of high-quality sea salt. Naked Bacon is one of a select group of companies with the Whole 30 approval for bacon and sausage. Naked Bacon caters to those who follow gluten-free and low-sugar diets with their gluten-free and sugar-free Naked Links Sugar Free Breakfast Sausage and their products come in a variety of bacon flavors including Naked Bacon Original, Sugar Free, Jalapeno, and Chipotle, with more to be launched in the near future. To learn more about Naked Bacon, visit www.nakedbaconco.com
About Label Insight
Label Insight is the leading provider of SaaS data solutions that power transparency between CPG brands, retailers and consumers. The company's cloud-based product data engine enables CPG brands and retailers to transform basic product data into smart attributes, providing a deep understanding of their product set. Label Insight offers an unmatched level of data, generating 15,000 attributes - such as nutrients and allergens - per product. These attributes serve as building blocks for a live view of data for more than 300,000 products across 17,000 brands, totaling over 80 percent of the U.S. retail food and beverage market. Label Insight customers use this deep level of product data to provide greater transparency to consumers; maximize category growth potential; easily participate in industry and government initiatives, such as SmartLabel™; and create more connected omni-channel experiences. To learn more about Label Insight, visit www.LabelInsight.com
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SOURCE Label Insight