KETTERING, Ohio, Dec. 15, 2015 /PRNewswire/ -- Digital marketing continues to grow in importance in helping automobile retailers distance themselves from the competition. To help dealers make the most of their digital marketing strategies, Naked Lime Marketing authored three whitepapers in 2015 that offer ways for dealers to improve the effectiveness of their digital marketing and achieve better business results.
Click to download the whitepapers on nakedlime.com.
"At Naked Lime, we're focused on delivering marketing services and tools that help dealers to protect their customer base and win more business from their competition," said Jim Wright, vice president and general manager at Naked Lime. "These whitepapers are an extension of that focus. They help educate dealers on digital marketing trends and offer practical advice they can implement in their stores, either on their own or with the help of a trusted partner."
About the Whitepapers
Stop Using the Same Playbook as Your Competition: 3 New Marketing Plays to Help You Win
The best dealerships recognize that to beat the competition they have to focus on the "what" of their messages as well as "how" and "why" their messages are sent. This paper identifies three common weaknesses with dealers' digital marketing efforts and offers solutions to help them fix those issues and stand out in a crowded marketplace.
How Mobile Is Changing Digital Advertising: Dealership Survival Guide for the Mobile Revolution
This "survival guide" from Naked Lime describes two kinds of dealerships battling for customers: those that resist the mobile revolution and those that adapt to it. The paper also outlines three tactics to help dealers more fully embrace mobile technologies to improve their digital marketing efforts and better meet customer expectations.
The Elephant in the (Empty) Showroom: Why Digital Reputation Management is Essential for Dealership Success
In the world of digital reputation management, what you don't know can hurt you. Ignoring negative reviews and online mentions – pretending the "elephant in the room" doesn't exist – can discourage today's highly informed consumers from considering a dealership for sales or service. In this paper, Naked Lime explains how dealers can begin to "tame the elephant" by developing and implementing a strategic reputation management plan that helps them take more control of their online presence.
About Naked Lime Marketing
Naked Lime's Naked Truth: Deliver fresh and innovative full-service marketing, advertising, and web solutions and services that help automotive dealers turn the heads of consumers and inspire consumer loyalty at every point in the retail process. Connect with Naked Lime Marketing on the Web: http://nakedlime.com, Facebook: http://facebook.com/nkdlime, or Twitter: http://twitter.com/nkdlime.
SOURCE Naked Lime Marketing