NAMIC Announces Winners Of The 2013 Excellence In Multicultural Marketing Awards

NEW YORK, Sept. 16, 2013 /PRNewswire/ -- The National Association for Multi-ethnicity in Communications (NAMIC) today announced the winners of its Excellence in Multicultural Marketing Awards (EMMA).  Presented in conjunction with the Annual NAMIC Conference, the awards competition recognizes excellence in marketing efforts designed to attract and retain culturally diverse audiences and customers among African American, Asian, Hispanic and other market segments.  Scheduled for October 8-9, 2013, the 27th Annual NAMIC Conference will be held at the New York Marriott Marquis as part of the cable industry's Diversity Week.

(Logo: http://photos.prnewswire.com/prnh/20060705/NYW092LOGO)

The EMMA recognizes the cable industry's commitment to implementing best practices, while developing creative, strategic and innovative approaches to ethnic-targeted marketing.  The NAMIC Multicultural Marketing Committee, a consortium of the industry's experts, provides guidance for the EMMA competition, which comprises two award categories: Marketing Tactics and Case Studies/Campaigns. Entries submitted within each category were judged within two divisions: Cable Distributors and Networks/Industry Suppliers.  A judging panel of independent industry experts evaluated entries and selected all winners based on sound and innovative strategy, strength of execution against the strategy, evaluations of strategy, implementation and results.  Deviating from the traditional "best of" competition method, each entry was judged against a standard of excellence and not against other entrants, resulting in the potential for zero to multiple winners in each category. 

Entries for NAMIC's 2013 Excellence in Multicultural Marketing Awards increased 18% over 2012 with Comcast garnering five first place wins to lead the Cable Distributors division.  Rogers Communications and Time Warner Cable were also among the top winners in the division, earning three first place awards each.  In the Networks/Industry Suppliers division, BET Networks led all winners earning first place honors in five categories. Additionally, Telemundo Media, including mun2 garnered three first place wins, with GMA Network, Inc. and International Media Distribution earning two first place awards apiece.  Networks/Industry Suppliers garnering first place wins in a single category include HBO, Oprah Winfrey Network (OWN) and Univision.

"This year's NAMIC conference theme, Vision 2043: Inclusion. Inspiration. Imagination. signifies the importance of reaching multicultural consumers as U.S. demographics shift over the next 30 years," said Susan Waldman, NAMIC's manager of Research and Publications.  "Considering that 2043 is the year projected by the U.S. Census Bureau in which America's ethnic diversity will expand, the data clearly makes the case for multicultural marketing strategies being central to companies connecting with an increasingly diverse audience," added Waldman. "NAMIC is proud to support the communications industry's effort by recognizing outstanding achievements in multicultural marketing."

Presented in partnership with CableFAX, winners of the 2013 Excellence in Multicultural Marketing Awards will be acknowledged during a general session of the 27th Annual NAMIC Conference scheduled for Wednesday, October 9th.  Additionally, this year's EMMA winners will be featured in the October edition of CableFAX: The Magazine.  For additional Information regarding the Excellence in Multicultural Marketing Awards log onto www.emmacompetition.com. 

For additional information regarding the 27th Annual NAMIC Conference, contact Sandra Girado, senior director of Meetings and Events, NAMIC at 212-594-5985. Online registration for the Annual NAMIC Conference can be accessed by visiting http://www.namic.com.  A complete list of EMMA winners follows.

2013 NAMIC EMMA WINNERS                        


Cable Distributor


Case Studies / Campaigns


FIRST PLACE TIE

Entry Title: XFINITY CelebrateBlackTV.com

Company: Comcast

Agency: Burrell


FIRST PLACE - TIE

Entry Title: Rogers Q4 TV Package Launch

Company: Rogers Communications

Agency: Dyversity Communications Inc.


FIRST PLACE - TIE

Entry Title: Xfinity Multicultural Microsites

Company: Comcast Corporation


SECOND PLACE

Entry Title: Xfinity Latino Entertainment Channel

Company: Comcast Corporation

Agency: H+M Communications


THIRD PLACE

Entry Title: Queens Chinese Immersion

Company: Time Warner Cable


Marketing Tactics


All Other Media


FIRST PLACE

Entry Title: Comcast - Hispanic Grassroots

Company: Comcast

Agency: Comcast


Digital


FIRST PLACE

Entry Title: Rogers Q2 'Face' Online

Company: Rogers Communications

Agency: Dyversity Communications Inc.


SECOND PLACE

Entry Title: Rogers Q4 TV Package Launch Online

Company: Rogers Communications

Agency: Dyversity Communications Inc.


THIRD PLACE

Entry Title: XFINITY CelebrateBlackTV.com

Company: Comcast

Agency: Burrell


Direct Mail


FIRST PLACE

Entry Title: Nexos Latinos 1Q13 Time Warner Cable NYC

Company: Time Warner Cable

Agency: Eclipse Marketing Services, Inc.


SECOND PLACE

Entry Title: Bring Brazil home with XFINITY!

Company: Comcast

Agency: MIKADO Marketing


THIRD PLACE

Entry Title: Rogers Q4 TV Package Launch DM

Company: Rogers Communications

Agency: Dyversity Communications Inc.


Grassroots


FIRST PLACE

Entry Title: Chinese New Year Couplet

Company: Time Warner Cable


SECOND PLACE

Entry Title: Hispanic Marketing Blitz

Company: Comcast Houston Region


THIRD PLACE

Entry Title: Internet Essentials from Comcast

Company: Comcast

Agency: CMG Partners & M, LLC


Print


FIRST PLACE

Entry Title: Rogers Q4 TV Package Launch Print

Company: Rogers Communications

Agency: Dyversity Communications Inc.


SECOND PLACE

Entry Title: Rogers Q2 'Face' Print

Company: Rogers Communications

Agency: Dyversity Communications Inc.


THIRD PLACE

Entry Title: XFINITY Me Times Three

Company: Comcast

Agency: Burrell Communications


Radio


FIRST PLACE - TIE

Entry Title: XFINITY Me Times Three

Company: Comcast

Agency: Burrell Communications


FIRST PLACE - TIE

Entry Title: Bring Brazil home with XFINITY!

Company: Comcast

Agency: MIKADO Marketing


Television


FIRST PLACE

Entry Title: 3 Kates

Company: Time Warner Cable

Agency: La Comunidad


SECOND PLACE

Entry Title: TWC 2012 Q3 Chinese "Cooking Show" TV Spot

Company: Time Warner Cable

Agency: ES Advertising, Inc.


THIRD PLACE

Entry Title: Winback/Testimonial

Company: Time Warner Cable

Agency: La Comunidad


Network/Industry Supplier


Case Studies / Campaigns


FIRST PLACE

Entry Title: Mia Mundo

Company: Telemundo Media

Agency: Carat (GM) & Zenith (Verizon)


SECOND PLACE

Entry Title: Single Ladies

Company: VH1


THIRD PLACE - TIE

Entry Title: APOLLO LIVE LOUNGE TOUR

Company: BET Networks

Agency: Haley Miranda Group


THIRD PLACE - TIE

Entry Title: Centric Happy Hour Tour

Company: Centric

Agency: Events By Fabulous


Marketing Tactics


All Other Media


FIRST PLACE

Entry Title: Univision NCTA Reel

Company: Univision

Agency: Blanco-Lorenz Entertainment Branding Inc.


SECOND PLACE

Entry Title: GMA News TV International Infokit

Company: GMA Network, Inc.

Agency: GMA International


THIRD PLACE

Entry Title: Univision Transformation Reel

Company: Univision

Agency: Blanco Lorenz Entertainment Branding Inc.


Digital


FIRST PLACE

Entry Title: The Game Superfan Nomination

Company: BET Networks

Agency: 135th St Agency


SECOND PLACE

Entry Title: HBO Latino Habla Women Digital Marketing

Company: HBO

Agency: MGS COMM


THIRD PLACE

Entry Title: HBO Latino Prófugos Digital Campaign

Company: HBO

Agency: MGS COMM


Direct Mail


FIRST PLACE

Entry Title: TV JAPAN Spring Origami Mailer

Company: International Media Distribution

Agency: Ameredia


Diversity Awareness


FIRST PLACE

Entry Title: East of Main Street: Milestones

Company: HBO


SECOND PLACE  

Entry Title: BAYANI TOUR 2013 (Heroes Tour 2013)

Company: GMA Network, Inc.

Agency: GMA International


THIRD PLACE

Entry Title: Habla Women

Company: HBO


Experiential Marketing


FIRST PLACE

Entry Title: Soul Train Flash Mobs

Company: BET Networks & Centric

Agency: Mad Crush


SECOND PLACE

Entry Title: APOLLO LIVE LOUNGE TOUR

Company: BET Networks

Agency: Haley Miranda Group


THIRD PLACE

Entry Title: La Voz Kids Chair Tour

Company: Telemundo Network

Agency: Terry Hines


Grassroots


FIRST PLACE

Entry Title: Meet & Greet the Pepito Manaloto cast

Company: GMA Network, Inc.

Agency: GMA International


Out of Home


FIRST PLACE

Entry Title: Telemundo Network Rebrand

Company: Telemundo Network

Agency: Telemundo Network


SECOND PLACE  

Entry Title: Real Husbands of Hollywood OOH

Company: BET Networks


THIRD PLACE 

Entry Title: BET Awards 12 OOH

Company: BET Networks


Premium


FIRST PLACE - TIE

Entry Title: IMD 2013 calendar and CD

Company: International Media Distribution


FIRST PLACE - TIE

Entry Title: Larrymania Bobblehead

Company: mun2


SECOND PLACE

Entry Title: Real Husbands of Hollywood T-Shirt

Company: BET Networks


THIRD PLACE

Entry Title: GMA International's "Milestones" Shirt

Company: GMA Network, Inc.

Agency: GMA International


Print


FIRST PLACE

Entry Title: Oprah Winfrey Network Influencer Campaign

Company: Oprah Winfrey Network (OWN)

Agency: 135th Street Agency


SECOND PLACE - TIE

Entry Title: Reventon Fold Out Poster

Company: mun2


SECOND PLACE - TIE

Entry Title: TFC/FOD Comcast Q3 2012 GWP Campaign

Company: TFC

Agency: TD Wang (execution only)


THIRD PLACE

Entry Title: GMA Pinoy TV's 7th Yr Anniv. Print Ad

Company: GMA Network, Inc.

Agency: GMA International


Radio


FIRST PLACE

Entry Title: 2012 BET Awards Radio

Company: BET Networks


Social Media


FIRST PLACE

Entry Title: BAYANI TOUR 2013 (Heroes Tour 2013)

Company: GMA Network, Inc.

Agency: GMA International


SECOND PLACE

Entry Title: HBO Latino, Romeo Santos: The King Stays King Second Screen & FB Tab

Company: HBO

Agency: Warner Bros. ADS


Television


FIRST PLACE

Entry Title: Real Husbands of Hollywood Television

Company: BET Networks

Agency: Harmelin Media


SECOND PLACE - TIE

Entry Title: Lupang Hinirang-GMA's Phil.Nat'l Anthem

Company: GMA Network, Inc.

Agency: GMA Network, Inc.


SECOND PLACE - TIE

Entry Title: East of Main Street: Milestones

Company: HBO


THIRD PLACE - TIE

Entry Title: Proud to be Pinoy 2012 TV Special

Company: GMA Network, Inc.

Agency: GMA International


THIRD PLACE - TIE

Entry Title: HBO Black History Month Media Spot

Company: HBO

ABOUT NAMIC

NAMIC (National Association for Multi-ethnicity in Communications) is the premier organization focusing on multi-ethnic diversity in the communications industry. Founded in 1980 as a non-profit trade association, today NAMIC comprises 2,200 professionals belonging to a network of 16 chapters nationwide. Through initiatives that focus on education, advocacy and empowerment, NAMIC champions equity and inclusion in the workforce, with special attention given to ensuring that the leadership cadres of our nation's communications industry giants reflect the multi-ethnic richness of the populations they serve. For more information, please visit www.namic.com and stay connected to NAMIC on Facebook, LinkedIn, and Twitter.

SOURCE NAMIC



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