Nando's Scoop Largest Twitter Following in Social Media Benchmark

16 Dec, 2015, 11:51 ET from e’DigitalResearch’

LONDON, December 16, 2015 /PRNewswire/ --

Casual dining giant Nando's is the leading food and beverage brands on Twitter, according to the latest Food and Beverage Social Media Benchmark from eDigitalResearch.

The recent study saw Nando's cement their place in the top of the Twitter league table with over 1.5 million followers - half a million more followers than second place Dominos. Given its ever expanding global presence it's no surprise that Nando's appear in third place within the Instagram league table and fifth within the Facebook league.

Analysis of social media comments using eDigitalResearch's HUB Text Analytics tool reveal the majority of Twitter users are talking about Nando's world famous chicken, friendly service and loyalty cards . It seems that, on average, social media posts about Nando's are positive - followers appear to be fans of their tongue in cheek humour.

UK based coffee chain Costa Coffee cement their place as one of the leading coffee brands featuring within the top five in both the Twitter and Instagram league tables - just one place behind global giant Starbucks - having gained thousands of fans since the previous wave back in June 2015.

The latest benchmark also found that during the busy Christmas period and across weekends, where bookings are likely to be higher for restaurants and eateries, many brands are failing to update their social media platforms regularly.

Kat Hounsell, Sales and Marketing Director at eDigitalResearch, comments, "A key social media trend in 2016 will be focusing on listening, not just engaging. We've seen how a creative and engaging strategy can spread brand messages and increase customer reach but it's more important than ever to listen to what these social customers are saying. Competition for consumers attention is fiercer than ever and by properly listening to what people have to say in real-time brands will be able to focus their social content and excel experiences".

For a copy of the full Food and Beverage Social Media Benchmark results, please complete the following short registration survey: https://edigitalsurvey.com/survey/enter/s/ESV-948483115

Methodology 

The Food and Beverage Social Media Benchmark was completed between the 27th April and 1st May comparing the amount of followers or likes over 90 of the UK's top food and beverage brands have on Facebook, Twitter and Instagram.

About eDigitalResearch 

eDigitalResearch is the leading provider of SaaS technology driven Voice of the Customer programmes & empower businesses to make critical decisions through informed direction. By combining our proprietary technology with focused insight and thought leadership, we're able to provide a truly unique solution - from real-time closed-loop customer feedback to Panels and Communities.

SOURCE e’DigitalResearch’