Nanoradio Launches a New Unique Family of Wireless Products, the Eco-Fi(TM) Family of Products

STOCKHOLM, July 2, 2010 /PRNewswire/ -- Nanoradio today announced the launch of NRX600/605, a new unique family of products, the Eco-Fi(TM) family of products.

Nanoradio will by the launch of the brand new "Eco-Fi"(TM) family of products, the NRX600 and 605 products, be able to significantly strengthen its customer's products and further enrich the user experiences of embedded consumer electronics, powered by the new solution. The product family which is supporting 802.11 b/g/n standards gives outstanding power and area savings, unwiring new economically and ecologically innovative customer products.

The new "Eco-Fi"(TM) family of products will be complementing the Nanoradio "Always On WiFi"(TM) solution, the NRX700/2 WiFi chipset, which is continuing to win tremendous customer attraction.

"Nanoradio is the first company to offer a unique true one chip solution, the Eco-Fi(TM) family of products with fully integrated power amplifier and power management functionality, that allows for having the complete WiFi-functionality within an area of less than 40 mm2, constantly switched on with a minimum of power consumption.

By supporting new advanced functionalities such as WiFi-Direct, CCX, WAPI hardware accelerators and Soft-AP, Nanoradio is well positioned with the Eco-Fi (TM) family of products to address new innovative products.

The market for this solution is enormous with hundreds of millions of WiFi-devices including mobile phones that will continue to benefit from Nanoradio's technology, says Tord Wingren, President & CEO of Nanoradio AB.

"During the last 12 months we have made fantastic progress by being awarded a significant number of new design-wins and we are now showing our longer term commitment by providing a new world class WiFi solution, says Thomas Rex, Vice President of Sales, Nanoradio.

About Nanoradio AB

Nanoradio is backed by Viking Venture, Creandum, Industrifonden, Nordic Venture Partners, Ferd, Innovacom, and Teknoinvest.

Nanoradio design semiconductors with wireless capability for the cellular and handheld market where buying decisions relate to power consumption, stability, physical size, and total cost for customers.

Nanoradio has developed the most integrated circuits which bring outstanding WLAN capabilities into mobile phones and consumer multimedia electronics. Nanoradio's WiFi chips target a range of applications, including mobile phones, wireless digital cameras, wireless headsets, Portable media Players and gaming devices.

The company was founded in March 2004 and it is a "fabless" company which means that all manufacturing is outsourced. Nanoradio has a leading team of extensive experience from the cellular and wireless industry as well as semiconductor industry and start-ups. The head-quarter is in Kista, Sweden and with sales offices in Korea, Taiwan, Japan and USA.

SOURCE Nanoradio AB