Nantucket Butter Company (NBC) Founder Inez Hutton signs Al Greer as Senior Vice President / National Sales and Retail Strategy
NANTUCKET, Mass., April 17, 2013 /PRNewswire/ -- Nantucket Butter Company, creators of compound gourmet butters today announced that Albert Greer has joined the company as Senior Vice President / National Sales and Retail Strategy.
Al Greer has over 30 years of food industry experience. Al studied business at the University of Rhode Island with a concentration in management and marketing. Al has grown up in the food business, involved with the roll out of key brands, such as: Cape Cod Potato Chip Company, Wise Potato Chips, SmartFood Popcorn, On The Border Tortilla Chips and Annie's Homegrown. Al is the 3rd generation of the Greer family that has maintained long term business relationships with many key retailers, such as: Ahold, USA (parent of Stop&Shop, Giant of Landover, Giant of Carlisle), Delhaize America (parent of Hannaford Bros., Food Lion, Sweet Bay), Whole Foods, Super Valu (parent of Shaw's Supermarkets, Albertson's, Acme), Wakefern/Shoprite Supermarkets, Wegman's Supermarkets, Price Chopper. Mr. Greer was President/CEO of the George Greer Co. representing both Wise Foods, Inc. and Cape Cod Potato Chip Co. Most recently he held the position of V.P. of Operations for Snyder's-Lance, Inc., with annual volume of $1.6 billion dollars. In addition to the Supermarket channel of trade, Al has long term sales relationships with Mass/Warehouse (such as BJ's Wholesale, Target, WalMart), and Mass Drug (such as CVS, Walgreens). Additionally, Al fully understands all channels of distributions including: Direct Sales, Broker Sales, Wholesale Distribution and DSD (Direct Store Distribution).
"I am thrilled to be a part of the Nantucket Butter Company team," says Al Greer. "This is an exciting time to be part of a new product line with excellent growth opportunity, and to be the leader in a growing category. I very much look forward to the Spring-time launch of the Nantucket Butter Company compound gourmet butter product line."
Said Alan Morell, Senior Advisor, Chief Strategy Officer/COO: "Knowing Al's expertise in the specialty market sector, it was an important piece for our overall retail roll out strategy, so I endorsed Al to the Board of Directors; DW Coffin, CEO and Inez Hutton, Chairman, Creator of Nantucket Butter Company. Al's persona and industry knowledge has given NBC a leg up with our retail roll out."
About Nantucket Butter Company:
Inspired by the tastes of a Nantucket summer, a secret family recipe, and the desire to truly help people with their cooking, Inez Hutton created Nantucket Butter Company. The current product line offers five flavors of compound gourmet butters: Herbal Garlic, Dill, Tarragon, Lemon Basil, and Cranberry Honey. From everyday cooking to the most sophisticated dinner parties, the "easy gourmet" philosophy behind Nantucket Butter Company is the method and mantra founder Inez Hutton wants to impart, to help people realize how good their food can taste. The company aspires to share their offerings at the most respected Retailers nationwide. For more information, visit www.NantucketButterCo.com
For further information:
SVP Public Relations
49 Polpis Road,
Nantucket, Ma. 02554
SOURCE Nantucket Butter Company