NAPA Launches Second Annual Get Back and Give Back Campaign to Support The Intrepid Fallen Heroes Fund
Campaign will support IFHF effort to build PTSD and Traumatic Brain Injury research and treatment centers
ATLANTA, July 1, 2013 /PRNewswire/ -- NAPA AUTO PARTS is once again launching its "Get Back and Give Back" Campaign to support the Intrepid Fallen Heroes Fund (IFHF), a not-for-profit organization that serves United States military personnel wounded or injured in service to our nation, and their families. Starting today and running through July, the "Get Back and Give Back" Campaign makes it easy for those interested to contribute to the IFHF, which this year is raising funds to build new facilities focused on the diagnosis and treatment of Post Traumatic Stress Disorder (PTSD) and Traumatic Brain Injuries.
The "Get Back and Give Back" Campaign will offer a nationwide text-to-donate program during the month, which allows anyone to text 'NAPA' to 27722 to make a $10 donation. NAPA AUTO PARTS and NAPA AutoCare Centers are also offering customers mail-in rebates of up to $25 for every battery, alternator, and starter they purchase during the month. Customers can choose to donate all or a portion of these rebates, and NAPA AUTO PARTS will also donate $1 to the IFHF for any redeemed rebate.
"NAPA has a very large military family, including our employees and our customers who have served or are actively serving in the armed forces," said Gaylord Spencer, VP of Marketing, NAPA AUTO PARTS. "One of our top priorities is ensuring this family has the support it deserves, especially in raising awareness for injuries such as PTSD that are often under funded, unrecognized and untreated. We're proud to once again partner with the IFHF and make it possible for Americans to contribute to the efforts of the IFHF."
NAPA employees will swap out their blue and yellow uniforms for grey IFHF shirts during July to raise awareness for the Fund and the Campaign. The IFHF shirts bear the slogan, "We Believe in Heroes" and will be on sale, along with matching camouflage wristbands, on NAPAonline.com. All proceeds from merchandise sales will go to the IFHF.
One hundred percent of all funds raised during the "Get Back and Give Back" Campaign will go directly to the IFHF. Last year the campaign raised more than $350,000. This year the goal is to raise $1 million. These proceeds will go to the IFHF's goal of raising $100 million to build nine new National Intrepid Center of Excellence (NICoE) Satellite Centers that will be focused on diagnosis and treatment of PTSD and Traumatic Brain Injuries.
For more information about the "Get Back and Give Back" Campaign, visit NAPA AUTO PARTS website (NAPAonline.com), or Facebook page (Facebook.com/NAPAKNOWHOW). To learn more about The Intrepid Fallen Heroes Fund, visit www.FallenHeroesFund.org
About NAPA AUTO PARTS
NAPA (www.NAPAonline.com) was founded in 1925 to meet America's growing need for an auto parts distribution system. Today NAPA has grown to more than 6,000 NAPA AUTO PARTS stores, 64 distribution centers with more than 400,000 part numbers in inventory and more than 13,000 NAPA AutoCare and AutoCare Collision Centers nationwide.
ABOUT INTREPID FALLEN HEROES FUND (IFHF)
The Intrepid Fallen Heroes Fund is a national leader in supporting the men and women of the United States Armed Forces and their families. Since 2000, the Fund has provided over $150 million in support for the families of military personnel lost in service to our nation, and for severely wounded military personnel and veterans.
The Fund most recently opened the National Intrepid Center of Excellence to support the research, diagnosis, and treatment of military personnel and veterans suffering from traumatic brain injury (TBI). The Fund is now launching a new project to build satellite TBI centers at several major military deployment bases around the country, providing more direct care to our wounded heroes in uniform.
SOURCE NAPA AUTO PARTS
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