SAN BRUNO, Calif., July 12, 2016 /PRNewswire/ -- Narvar, the premium post-purchase experience platform, today announced it was invited among an exclusive selection of technology innovators to participate in the LVMH Luxury Lab at the Viva Technology international summit on June 30-July 2 in Paris. Today's announcement follows on the heels of Narvar's $22M Series B funding round, signalling its commitment to helping brands deliver exceptional post-purchase customer experiences.
Viva Technology brings together over 30,000 startup, business and opinion leaders along with investors and researchers to explore how digital transformation and entrepreneurship is reshaping the global models for major industries including retail and customer experience. LVMH, a world leader in luxury with a portfolio of over 70 prestigious brands, hosted its Luxury Lab to showcase the companies and people that create and deliver the next wave of customer experiences in the luxury sector.
With Narvar's post-purchase platform, luxury brands can deliver premium experiences during an entirely new moment of truth for online shoppers that occurs within the pivotal timeframe of when a consumer clicks buy and when the product arrives. By delivering personalized experiences, user-generated content and how-to videos on craftsmanship while customers wait for their packages to arrive, Narvar helps luxury retailers differentiate themselves and increase customer loyalty. Retailers also see an improvement in Net Promoter Score by up to four points on average, as well as engagement rates on merchandising and marketing content that far exceed industry standards.
"For luxury retailers, the lifeblood of their brands is lifetime customers. To inspire this level of loyalty, retailers must differentiate themselves while ensuring their customers feel closer to the brand than ever before," said Amit Sharma, founder and CEO of Narvar. "The post-purchase is now the pivotal moment for luxury brands to create experiences that are memorable and unique for every single customer, and ultimately foster long-term loyalty."
"Viva Technology allows us to showcase our own innovations in addition to those of startups with dynamic solutions for our brands", says Hélène Freyss, Group Communication Director of LVMH. "Digital is now part of all our activities and our Maisons constantly blend tradition and modernity. We believe that creativity can be influenced by technology but the opposite is also true."
Click here to read more about Narvar's perspective how luxury retailers need to adapt to emerging trends: http://blog.narvar.com/viva-technology-the-future-of-luxury-retail/
Narvar is the premium post-purchase experience platform used by the world's most admired retailers to deliver exceptional service vital to their growth and innovation. Created by experts from Apple, Target, Walmart and Williams-Sonoma, Narvar is trusted by more than 200 major retailers worldwide, including The Limited, Neiman Marcus, Nordstrom and Sephora. For more information, visit www.narvar.com.
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