LOS ANGELES, Feb. 28, 2017 /PRNewswire/ -- Cult brand favorite, Nasty Gal, Inc. (www.nastygal.com) will live on under new leadership, with the finalization of the sale to the boohoo group. A core team of original employees will be based out of LA, to ensure the DNA of the brand is retained.
Nasty Gal has become synonymous for offering an extremely distinctive style of product, and its loyal customer base and unique brand identity naturally complements boohoo and Pretty Little Thing. It brings something different to the customer, while creating increased global opportunities for growth. Nasty Gal will continue to offer a range of clothing, shoes and accessories under its own label, with plans to design exclusive collections later this year.
The internal teams across the boohoo group including - LA/NY/London and Manchester will be joining together today to celebrate.
"We are thrilled to have Nasty Gal as part of our family, and are excited by the opportunity to expand the company into international markets. This is a distinctive brand with a fiercely loyal customer base, and we are committed to preserving that as we move forward into a new chapter." boohoo Group Joint CEO and interim CEO for Nasty Gal, Carol Kane
About Nasty Gal
Nasty Gal was founded in 2006 and is based in Los Angeles. Nasty Gal today is recognized as a pioneer in both the curation and design of women's clothing, shoes, and accessories. The Company has a global presence in 180 countries and a social media following of over 3.5 million. For more information, visit the website at www.nastygal.com.
boohoo.com plc, a leading online fashion retail group
boohoo, boohooMAN and PrettyLittleThing, design, source, market & sell clothing, shoes and accessories in the UK and internationally. The Group has a strong presence in the UK, US, Ireland and Australia, and sells products to over 200 countries.
boohoo.com and boohooMAN.com are lifestyle driven, online destinations for young, fashion conscious women and men, offering customers access to the latest, on-trend fashions across a range of boohoo branded, value orientated products, sold through aspirational imagery. Founded in 2006, boohoo.com has grown rapidly, developing a brand identity and an international online proposition.
Founded in 2012, PrettyLittleThing.com originated as an accessories only website and has since grown into a forward-thinking fashion brand offering affordable style to female consumers across the globe, taking inspiration from the catwalk, celebrities, and influencers.
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SOURCE Nasty Gal