Nasty or Nice? NOW Launches a Holiday Contraception Campaign

NEW YORK, Dec. 16, 2016 /PRNewswire/ -- This holiday season, the National Organization for Women (NOW-NYC) is launching the "Nasty or Nice" contraception campaign to rally women and give them a platform to make their voices heard. Now more than ever, women need an advocate like NOW to stand up and lobby for their reproductive rights.

The initiative was inspired by the rise in searches for intrauterine devices (IUD) following this year's election. According to Google Trends, Google searches for IUDs spiked exponentially in the hours after Donald Trump was declared the winner of the 2016 presidential election. At a time when many felt hopeless, NOW-NYC wanted to do something to reassure women that their rights would not be taken away. "History has faced even darker moments than this, and good people have rallied to turn things back in the right direction," said Sonia Ossorio, NOW-NYC President. "We will do that."

The campaign launched with a "Holiday Gift Guide for Nasty Women," educating on different forms of birth control that will outlast the next presidential administration. The gift guide can also be viewed on the campaign's microsite, www.nastyornice.org. Microsite visitors are encouraged to "join the nasty list" and become a member of NOW.

In addition to educating and advocating, NOW aims to give women a voice. "So we thought, why not make that voice beautiful—angelic even?" said Ossorio. That's why they gathered the "Nasty Women's Choir" and wrote custom carols like "Hark! The Nasty Women Sing" and "Donald Trump is Coming to Town." NOW has posted sing-along versions of the songs to their social media pages, and the choir will be performing around Manhattan on Saturday, December, 17^th. Caroling will start at Washington Square Park at noon, and move to Bryant Park from 2-3pm. The day will conclude in front of Trump International Hotel & Tower at Columbus Circle from 3:30-4:30pm. Songbooks will be distributed at the event, but can also be downloaded on the microsite in advance.

The campaign hopes to educate, drive membership, and bring some hope at the end of a tough year. "We realize that now is not the time to sit back and be nice. We're proud to be nasty women," said Ossorio. 

About NOW-NYC

NOW works to promote reproductive rights, secure women's economic empowerment, and end discrimination and violence against women.

NOW-NYC gives women a powerful voice. As the largest NOW chapter in the country, they play a key role in shaping both the local and national debate on the issues that impact women.

Women's Justice NOW is NOW's charitable partner organization, supporting their public education and outreach efforts and providing legal help and referrals to women in need.

SOURCE NOW-NYC

Related Links

http://www.nastyornice.org