"FYI News will be distributed to publishers in two formats to allow viewers to enjoy and connect with the news content regardless of the device or the outlet," said Mario Pascual, Natcom's Managing Director of International Content and Technology. "We are very pleased with the breadth of news content that we are providing at a premium level of production."
Topics covered include breaking news, technology news, sports news, celebrity news, special coverage and investigative stories. Joining forces with Agencia EFE, the fourth largest news service in the world, FYI News counts on over 3,000 journalists worldwide to source news stories of special interest to audiences around the world.
"FYI News combines the quality of journalistic material that EFE generates from 120 countries to produce agile digital video formats that enable audiences to be informed of the most important events," said Emilio Sanchez, Agencia EFE Director of Business Development.
Natcom created the product to meet the growing demand for news in short video formats on digital and social platforms. According to the American Press Institute, Millennials mostly get their news through social media and regularly follow 10 different news topics.
Natcom's CEO, Robert J. Rodriguez, stated, "We're excited to launch FYI News powered by Agencia EFE, a global leader in news-related content. I'm confident we have the right product for the new digital video, mobile-centric consumer getting more of their news on the go."
With its FYI News product, Natcom is working with media outlets, including publishers, telecommunications companies, and digital-out-of-home networks looking to expand their content supply, attract traffic to their platforms, and increase their monetization opportunities.
"For many publishers, it is difficult to produce a high volume of compelling video content that stands out and is relevant in a fast-paced digital world," stated Mario Pascual.
Natcom's production of FYI News amounts to 120 daily digital videos covering three languages and two formats. Videos are up to one minute in length and are produced with text and background music for viewing with or without sound. Initially, the focus is Latin America, including Brazil with a Portuguese feed, the U.S., and Africa for English- and Spanish-speaking audiences; In Q4 of 2016, FYI News will expand to China and India. In addition to global news, FYI News will focus on Latin America as a key region of coverage and editorial priority.
Natcom is a premier multi-platform production and distribution company serving media outlets and corporate brands around the world with content in the areas of health, wellness, news, and lifestyle. For nearly two decades, Natcom's award-winning production team, with deep roots in journalism, has been delivering high-quality content to millions of consumers each month. Natcom's global distribution network extends throughout the U.S., Latin America, Europe, Asia, and Africa. For more information, please visit http://www.natcomglobal.com/ and follow us on Twitter @Natcomglobal.com.
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SOURCE Natcom Global