National Enquirer Publisher Launches EnquirerPlus App for iPad
America's iconic gossip brand reinvented and now on Apple's Newsstand
NEW YORK, April 12, 2012 /PRNewswire/ -- American Media, Inc., has launched EnquirerPlus, an app that reinvents America's most iconic gossip brand, the National Enquirer, for a younger audience, the company announced today. The app is now available on Apple's iPad Newsstand.
AMI is the leading content provider in the celebrity and health and fitness categories among multiple platforms, including magazines, websites, digital editions and mobile apps in the United States, and now has taken one of its best-known brands and modernized it with exclusive articles, photos and videos covering the world's top celebrities and newsmakers.
The EnquirerPlus app is updated daily with the latest entertainment news and features content created exclusively for digital, appealing to a younger, gossip-loving audience. The custom-built app also contains stories from the print edition, rewritten for the app's demographic.
The first issue of the EnquirerPlus is free to download. Subsequently, single copies can be purchased for 99 cents or $2.99 for a month's subscription.
The app's reader-friendly technology allows users to tweet directly from within EnquirerPlus, joining the conversation about their favorite celebrities with a single tap that also gives them the ability to stay on the page they're viewing.
The inaugural issue of EnquirerPlus features more than 35 stories, hundreds of photos plus world exclusive video showing Whitney Houston's daughter Bobbi Kristina inhaling from a bong.
"It is extremely exciting to introduce the National Enquirer brand to a new generation of readers," said David J. Pecker, AMI Chairman, President, and CEO. "EnquirerPlus is our latest step in transforming American Media into today's leading celebrity and health & fitness content provider across all platforms."
"Reinventing the brand name of gossip for a young, tech-savvy audience was both a challenge and unique opportunity," said David Perel, AMI's newly appointed Executive Vice President of Digital Content. "EnquirerPlus is an immersive and user-friendly experience that offers tremendous value and satisfaction to the consumer."
The National Enquirer has been the brand name for gossip for more than 50 years and was nominated for a Pulitzer Prize in 2010 for exposing Presidential candidate John Edwards affair with a campaign worker. Edwards was later indicted on federal charges related to that case.
Currently, AMI's roster of leading titles are available on the iPad through Zinio and the Nook, in addition to Amazon's Kindle Fire, underscoring AMI's continued digital commitment to provide its content to consumers, no matter what format they use to receive news, gossip, and information.
About American Media, Inc.
American Media, Inc. owns and operates the leading print and digital celebrity and health and fitness media brands in the United States. AMI's titles include Star, OK!, National Enquirer, Globe, Soap Opera Digest, Shape, Men's Fitness, Muscle & Fitness, Flex, Muscle & Fitness Hers, Fit Pregnancy and Natural Health. AMI also manages 18 different digital sites including RadarOnline.com, OKmagazine.com, Shape.com, MensFitness.com, MuscleandFitness.com and FitPregnancy.com. AMI's magazines have a combined total circulation of almost 7 million and reach more than 55 million men and women each month. AMI's digital properties reach an average of 10 million unique visitors and 80 million page views monthly.
SOURCE American Media, Inc.
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