NGC Joins Forces With The Partnership at Drugfree.org to Raise Awareness About the Nation's Growing Drug Epidemic Through PSAs, Online Banner Ads, Blog Posts and Social Media
Season Three of Drugs, Inc. Premieres Sunday, October 21, at 9 p.m. ET/PT
Weekly Series Airs Sundays at 9 p.m. ET/PT on the National Geographic Channel
WASHINGTON, Oct. 18, 2012 /PRNewswire-USNewswire/ -- Drug addiction affects people of all races, ages and classes. Illegal narcotics do not discriminate, plaguing residents from small towns to big cities and raising the question, What can be done about it? Now, National Geographic Channel's (NGC) popular series, Drugs, Inc. and The Partnership at Drugfree.org are joining forces to raise awareness about the nation's drug epidemic, educate Americans and ultimately save lives.
As part of the collaboration, NGC will air The Partnership at Drugfree.org's latest Medicine Abuse Project PSAs throughout the course of the 10-episode season; run billboards and lower thirds driving to drugfree.org, run Medicine Abuse Project digital banner ads on natgeotv.com, include Medicine Abuse Project blog posts on natgeotv.com and promote The Medicine Abuse Project within NGC's e-newsletter. The Partnership at Drugfree.org will also run Drugs, Inc. tune-in posts on its Facebook page during the course of the series.
The Medicine Abuse Project is a unifying campaign that brings together families, communities, industry, health care professionals, educators, law enforcement and government officials to curb teen medicine abuse and save lives. By working together, The Medicine Abuse Project aims to prevent half a million teens from abusing medicine within five years.
"The Partnership at Drugfree.org is the perfect organization to partner with NGC's Drugs, Inc.," said Courteney Monroe, chief marketing officer, National Geographic Channel. "We take viewers into the drug world through intimate, firsthand, street-level testimonies of today's drug players to shed light and hopefully help people with drug addiction problems, a widespread issue in our society."
About Drugs, Inc.
An epidemic that affects people of all races, ages and classes is sweeping across the United States: drug addiction. Drugs, Inc., a 10-episode series returning for a third season, gives viewers an explosive 360° view of the rising drug epidemic in the United States and beyond. We'll meet a Hawaiian teenager who gets hooked on crystal meth after one "hit" and a middle-aged widow in Alaska who seeks relief in heroin. In Sin City, high-end "fixers" provide "party favors" to the young and glamorous, but beneath the neon lights of the Las Vegas Strip is a seedy underworld of storm drains where homeless addicts get high on crack. The bottom line is that crystal meth, crack, cocaine and other illegal narcotics are on the rise, plaguing many states across the country.
For more information on Drugs, Inc., please visit www.natgeotv.com/drugs.
For more information on The Partnership at Drugfree.org's Medicine Abuse Project, please visit www.medicineabuseproject.org.
National Geographic Channel
Based at the National Geographic Society headquarters in Washington, D.C., the National Geographic Channel (NGC) is a joint venture between National Geographic Ventures (NGV) and Fox Cable Networks (FCN). Since launching in January 2001, NGC initially earned some of the fastest distribution growth in the history of cable and more recently the fastest ratings growth in television. The network celebrated its fifth anniversary in January 2006 with the launch of NGC HD, which provides the spectacular imagery that National Geographic is known for in stunning high definition. NGC has carriage with all of the nation's major cable and satellite television providers, making it currently available in over 70 million homes. For more information, please visit www.natgeotv.com.
About The Partnership at Drugfree.org
Ninety percent of addictions start in the teenage years. The Partnership at Drugfree.org is dedicated to solving the problem of teen substance abuse. Together with experts in science, parenting and communications, the nonprofit translates research on teen behavior, addiction and treatment into useful and effective resources for both individuals and communities. Working toward a vision where all young people will be able to live their lives free of drug and alcohol abuse, The Partnership at Drugfree.org works with parents and other influencers to help them prevent and get help for drug and alcohol abuse by teens and young adults. The organization depends on donations from individuals, corporations, foundations and the public sector and is thankful to SAG-AFTRA and the advertising and media industries for their ongoing generosity.
SOURCE National Geographic Channel